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Rajul Jain, Ph.D., DePaul University

What is high performance for a communications team?
A decade ago, the answer might have included statements about "extensive publicity," "stunning graphic design" or other communications-based outcomes.

But the nature and practice of communications has changed dramatically in recent years. CEOs have come to expect more tangible business value from all corporate functions, including communications. Read more.
Rita Men, Ph.D., University of Florida and Wan-Hsiu Sunny Tsai, Ph.D., University of Miami

Social media users who are engaged with an organization tend to believe they are an integral part of the company's social network. Organizations should strive to humanize themselves with a sincere, empathetic and responsible social media manager who creates intimate user interactions.

Strategies to deepen community identification, such as gamification to earn badges and techniques such as "leveling up" and "points," mark users' achievement, status, expertise or loyalty. This interpersonal connection and community identification form lasting and committed relationships with the company. Read more. 
Visual Notes from the 2015 Measurement Summit
Bill Paarlberg, The Measurement Standard

Guest blog post originally featured in The Measurement Advisor.

This year's IPR Measurement Summit focused on "Turning PR Measurerment into Actionable Insight," featuring leading experts on research analytics. From the VP of Communication at PBS to a data science expert at Penn State University, the Summit provided perspectives of the best thought leaders in research and measurement.
 
During the sessions, visual practitioner Philip Bakelaar, Montclair State University, created illustration for each presentation. To see all of his creations, read more.
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