STAY CONNECTED:
Oscar Suris, Wells Fargo & Company

This week, PR News featured IPR Co-Chair Oscar Suris as a guest author for, "What Good Internal Communications Looks Like at Wells Fargo & Co." Suris, executive vice president of corporate communication at the financial institution, discussed three successful strategies for internal communications as laid out in the IPR study, "What Does Good Look Like? A Quantitative Perspective on Best-In-Class Practices in Internal Communications."

PR leaders should give timely updates, use internal online forums and adopt an authentic voice when communicating with employees. Using these research-validated principles can drive a successful internal communication strategy and reinforce team unity. Read more. 
Juan-Carlos Molleda, Ph.D., University of Florida

On Sept. 18, news broke that the Environmental Protection Agency found that many Volkswagen (VW) cars in the U.S. had devices in diesel engines that could improve emission results. VW has since admitted cheating environmental tests in the U.S.

The head of VW knew about the potential trouble with diesel emissions since spring 2014, which is much earlier than the acknowledgement made by U.S. management. Despite the full-force response to this scandal, the fact is that VW lied and will suffer great financial and reputational losses. This is an evolving case that professionals and scholars need to observe closely to learn the lessons of a dynamic, global crisis. Read more.

IPR invites all undergraduate and graduate students enrolled in an accredited college or university to participate in the First Annual Infographic Design Competition. IPR, along with the Executive Board of the PRSSA Chapter at the University of Florida, will select two prize winners to receive $100 VISA gift cards. The winning students will be acknowledged by IPR and the infographic design will be published on its website. Read more.
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