Jeong-Nam Kim, Ph.D., Purdue University

Fortune 500 companies utilize employee relations to gain perspective on their organization's future, according to a recent study.  PR leaders recognize the value of employees' routine conversations and consider the unique responsibilities of each individual. 

Staff members' daily interactions allow them to understand all the inner workings of an organization. In their social environments, employees are able to judge and distribute information to the right team members to keep tasks running smoothly. Read more.
Sarab Kochhar, Ph.D., Institute for Public Relations

What are the expectations and attitudes Americans have towards corporations? The Public Affairs Council's 2015 Pulse Survey focuses on the factors that greatly affect corporate image and reputation. 

Eighty percent of respondents agreed it is most important for companies to make sure their employees behave ethically. Public expectations are high when it comes to employee relations. Companies are expected to take the lead by encouraging employees to volunteer their time for the community. Read more.
Pauline Draper-Watts, Edelman Berland

This blog post is a part of AMEC's Measurement Month. Use the hashtag #AMECMM to tweet during September.

Last week, one IPR Trustee and three members of the IPR Measurement commission participated in the PR News Measurement Hall of Fame Twitter Chat in celebration of AMEC's Measurement Month. Linda Rutherford, Southwest Airlines, joined Mark Weiner, PRIME Research, Allyson Hugley, Weber Shandwick and Pauline Draper-Watts, Edelman Berland, to discuss the latest trends in PR measurement. 

The Measurement Hall of Famers agreed that when creating measureable, realistic goals for PR campaigns, it is important to understand the objectives and tie them back to the organization. The objectives should be SMART (Specific, Measureable, Attainable, Realistic and Time-Based) and should reflect the available resources such as time, talent and level of investment. Read more. 


Each year the Public Relations Leadership Forum attracts some of the brightest, high-performing communications managers from Global 1000 companies and public relations firms. This year's forum is December 8-9 in NYC and will focus on the effective use of research in planning and implementing public relations activities. This seminar produces outstanding future leaders of PR and communications and is co-sponsored by the Arthur W. Page Society, the Council of Public Relations Firms and IPR. Read more.