Julie O'Neil, Ph.D., Texas Christian University
Marianne Eisenmann, inVentiv Health Public Relations Group
This year's Research Symposium will feature Dr. Julie O'Neil and Marianne Eisenmann's research project examining how the changing structure of online media effects consumer trust. This recent study showed how the design of a news story, advertisement, branded content, independent blogger and native advertisement impacts consumer behavior.
At the Symposium, guests will have the opportunity to discuss the latest research findings with the authors of the research, as well as with fellow public relations practitioners and educators. The Symposium is open to the public on a first-come, first-served basis. Register here.
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