Justin Walden, Ph.D., College at Brockport, Denise Bortree, Ph.D., and Marcia DiStaso, Ph.D.,
Penn State University
When bloggers accept compensation for a product review, it influences how much control they have over their editorial content. In a newly released study, researchers investigated how bloggers produce product reviews and how rewards effects their credibility.
A recent change to the US Federal Trade Commission policy requires people who receive compensation for writing product reviews on social media to disclose this connection. When working with blogggers, it is the PR professionals responsibility to make sure the posts fully disclose even a nominal product or gift. Read more.
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