The SCIENCE BENEATH the ART of PUBLIC RELATIONS ™
August 5, 2015
Public Relations Leadership: The Final Frontier
Dr. Anne Gregory

This year's Research Symposium will feature "Public Relations Leadership: The Final Frontier" by 2015 IPR Pathfinder Award winner Dr. Anne Gregory, professor of corporate communication at the University of Huddersfield and past chair of Global Alliance. This event will be held November 17 at the Yale Club in NYC. 

 

This symposium is our special way of saying thanks to our supporters. 

At this event, you will have the opportunity to discuss the latest research findings with the authors of the research, as well as with fellow public relations practitioners and educators. The Symposium is open to the public on a first-come, first-served basis.  Register here. 

Marcia W. DiStaso, Ph.D., Michail Vafeiadis, Penn State University and Chelsea Amaral, Solomon McCown & Company
 
In a healthcare crisis, hospitals should avoid posting sympathetic messages on Facebook and stick to relaying useful, informative messages. The best approach is to be proactive by posting vital information to keep stakeholders up-to-date.

 

This recent study investigated what response strategies are most effective on Facebook in the wake of a health crisis.  Overall, researchers found that posting messages of sympathy on Facebook resulted in lower reputation evaluations and trust toward the affected hospital. Read more.

IPR Measurement Commission Seeks to Create Social Media Coding Standards 

 

In an effort to support best practices for research, IPR's Measurement Commission  will conduct a study to validate the standards developed in 2013 by the Conclave on Social Media Measurement. Goodwill Industries, Southwest Airlines and U.S. Fish & Wildlife Service will all participate by analyzing their own social media efforts against these standards.   

 

The results of this project will provide the PR profession a common language and approach to measuring our efforts online. The standard coding document will be sufficiently clear to ensure a high degree of consistency, regardless of who is using it. Read more.