The SCIENCE BENEATH the ART of PUBLIC RELATIONS ™
July 29, 2015

Julie Hansen, President and COO of Business Insider, will examine how research and data shape the future of online media at the IPR's 54th Distinguished Lecture. Hansen will deliver her speech, "The Modern Newsroom: How Research and Data Insights Have Shaped the Rise of Business Insider," on November 17, at the Yale Club in NYC.

Business Insider is the fastest growing and largest business news site on the web, surpassing Forbes.com, WSJI Network, Bloomberg Group and CNN Money.  Hansen joined Business Insider in 2008 as its COO and publisher, and was named president in 2011. She led the organization through seven years of tremendous growth from its pre-revenue stage to a thriving commercial success. Tickets sell out quickly so reserve your seats today! 
Melissa Dodd, Ph.D., University of Central Florida

Besides the hefty price tag associated with traveling abroad, there are many great advantages to attending European research conferences. Melissa Dodd, Ph.D., assistant professor at the University of Central Florida, was able to attend three - the Barcelona PR Meeting, BledCom Symposium and International History of PR Research Conference in Bournemouth, U.K. 

 

Since a greater diversity of international scholars attend these conferences, there is likewise a larger range of research agendas and perspectives. Philosophically-charged discussions are widespread at these conferences, and attendees walk away with a more diverse understanding of PR history, theory and research. Read more.
William J. Comcowich, CyberAlert LLC

 

The next major innovation in PR measurement will be the customization of metrics to specific goals and needs of each client. PR professionals will choose from a range of metrics including news coverage, content marketing and social media.

 

However, no company should use all available metrics. There are too many and communicators should focus on the main goal they are trying to accomplish. PR leaders need to provide real insights into the overriding question "how are we doing" against the company's specific goals. Read more.