The SCIENCE BENEATH the ART of PUBLIC RELATIONS ™
July 15, 2015
Dr. Anne Gregory, Professor of Corporate Communication at the University of Huddersfield and past chair of Global Alliance, will receive the 2015 Pathfinder Award at IPR's Research Symposium on November 17 in New York City. Dr. Gregory will be recognized for her global influence and innovative research and its impact on public relations

 

"It's been my passion to enhance the professionalism of public relations and increase recognition of its contribution to organizations and society," said Dr. Gregory. "As a former practitioner myself, my research has always centered on the challenges and opportunities facing the practice and I am delighted that the IPR has seen the value of this applied focus through giving me this award." Read more.
Dr. Rachel Morrison, Auckland University of Technology, Dr. Susan Geertshuis  
and Dr. Helena Cooper-Thomas, University of Auckland

For effective employee communication, organizations need to provide training on the subtle differences in communication tactics. Hard tactics involve applying pressure such as assertiveness but may risk damaging relationships. Soft tactics, such as rationality and ingratiation, are non-confrontational but afford the target greater license to accept or reject the influence.

 

Employees should be encouraged to use rationality when they seek to influence their supervisors. This will build a quality relationship with the supervisor and lead to better performance evaluations. Read more.
Dr. Sarab Kochhar, Institute for Public Relations

In the era of big data, communication research and measurement is a daunting prospect. In a recent interview by Communication World magazine, It was discussed how communicators find the information they need to make a difference in their organizations.

 

Communication professionals need to understand that data can only give them the right answers if they ask the right questions. Communicators need to view business and communication problems from a data perspective and extract useful knowledge from data. Read more.