The SCIENCE BENEATH the ART of PUBLIC RELATIONS ™
July 1, 2015

Ninety percent of global executives say they depend on corporate-created and curated content to help inform their business decisions, according to a recent survey by Peppercomm and The Economist Group. Executives are seeking substance while companies are largely still using marketing tactics.

 

There is a disconnect between what business professionals want and what business-to-business (BtoB) marketers are providing. While words have become currency in the realm of PR, Peppercomm's first-hand observations revealed that many BtoB marketers are still struggling to publish relevant content. Read more.
Ron Fuchs, APR, F. Hoffman-La Roche Ltd.

The explosion of social media offers a cornucopia of communications potential - a virtual abundance of technologies and platforms for communicating with anyone, anytime, anywhere across an array of devices. However, from a communications perspective, nothing beats seeing the whites of your manager's eyes in a one-on-one conversation. 

Creating that human bond is at the heart of the old-school management technique known as MBWA, or Managing by Wandering Around. If done right, this kind of personal interaction can help forge a deeper connection between management and employees. Read more.

Lessons Learned from the Global Alliance Leaders Workshop

Tina McCorkindale, Ph.D., Institute for Public Relations

 

Last week, Global Alliance gathered 40 leaders from 25 countries for their annual Association Leaders Workshop to discuss the future of public relations. The main topic of discussion was the Global Body of Knowledge project, designed to establish knowledge, skills, abilities and behaviors to be considered as global "standards," or set of professional qualifications.

 

Global Alliance is working on developing a Code of Ethics to help associations set ethical standards for their members. Regardless of our cultural differences, we are all working toward the same common goal of enhancing the profession. Read more.

The 2015 European Communication Monitor (ECM) is a strategic communication survey of 41 countries conducted by the European Public Relations Education and Research Association and the European Association of Communication Directors.

 

Results released this week reveal that top leaders agreed that excellent communication departments are strongly aligned to top management and this focuses the strategy to achieve their business goals. When explaining the relevance of strategic communication to top executives, eight out of ten communicators commonly talk about the positive effects of reputation, brands or organizational culture. Read more.