The SCIENCE BENEATH the ART of PUBLIC RELATIONS ™
June 10, 2015
Cayce Myers, Ph.D., LL.M., J.D., Virginia Tech

In April 2015, the Chinese government passed new communication laws to protect consumers from deceptive promotions. The practical implications of these laws is that PR practitioners will have to carefully craft content to avoid civil penalties and sanctions.

 

Perhaps most important is their regulation of online content. These new laws restrict online criticisms, regulate use of company produced news content and expose Internet service providers to greater liability. Read more. 
Rita Linjuan Men, Ph.D., University of Florida

The 2015 Edelman Trust Barometer shows that CEOs in developed countries, such as the US, are not typically viewed as credible sources of information about companies. This lack of trust is alarming as it indicates the distance between status quo and the goal. 

 

Research shows there are crucial steps PR leaders must take to help their CEO be a better communicator. PR professionals should equip their leaders with a wide array of communication tools to build a prominent social media presence and encourage them to personally interact with and proactively listen to their employees. Read more.
Michelle Hinson, Cyber Alert and Institute for Public Relations

It is with a heavy heart that my first blog post as chair of IPR's Measurement Commission is a tribute to Don Bartholomew, who left us last week after a lengthy illness. Don had a storied career, most recently as senior vice president of digital and social media research at Ketchum. He was also an integral member of IPR's Measurement Commission for many years.

 

Most importantly, Don knew how to determine the important metrics for living. Remember: outcomes are more important than outputs, especially when it comes to your life. Read more.
Sarab Kochhar, Ph.D., Institute for Public Relations

This year's International Association for Measurement and Evaluation in Communication (AMEC) Summit, focused on working together to make measurement standards a global commitment. With speakers from around the world, AMEC demonstrated there is a strong support system for the standards guiding PR measurement, also known as the Barcelona Principles .

 

At the Summit, I was a part of a panel discussing how the Barcelona Principles fit into this new era of emerging media. The panel debated how to develop a new framework to reflect the reality of integrated communications and the new era of the modern PR firm. Read more.