The SCIENCE BENEATH the ART of PUBLIC RELATIONS ™
May 20, 2015
By Dr. Sarab Kochhar, Institute for Public Relations

According to a recent study by Adode, 66 percent of marketers feel digital communication is critical to their company's success, but less than half feel highly proficient working with new and emerging media. Engaging the audience, creating an authentic brand and personalizing the story are the most important components of a successful digital campaign.
 
"Marketers see how PR firms bring a lot to the table with respect to navigating digital platforms, developing strategies across those platforms, and our historical strength in storytelling," said Andy Polansky, Former IPR Trustee and CEO of Weber Shandwick. Read more.

Dr. Tina McCorkindale, IPR's newly elected President & CEO, discusses the strength of the Institute and the future of public relations research. Dr. McCorkindale is credited with nearly 100 academic presentations and publications, served as past chair of the PRSA Educators Academy and is the PRSSA National Faculty Adviser. 

 

Dr. McCorkindale states that IPR will continue to work to invest more into research efforts, while also building awareness of what's already available to professionals and academics who share the same passion for communications. Read more.
By Dr. Bruce Berger, University of Alabama and William Heyman, Heyman Associates

Dr. Bruce Berger & William Heyman
This is the second in a two-part series regarding the state of leadership in PR.

Communication leaders earned their highest grade, a "B+," in the Plank Center Report Card for work engagement. Dr. Bruce Berger, University of Alabama, and William Heyman, Heyman Associates, assessed engagement among PR leaders and managers and found 60 percent of the 838 PR professionals surveyed were engaged, 34 percent were not engaged, and 6 percent were actively disengaged. These scores indicate that more PR leaders and managers are engaged than those in other organizations or professions. Read more.