The SCIENCE BENEATH the ART of PUBLIC RELATIONS ™
February 11, 2015
Dr. Yi Lou, Montclair State University and Dr. Hua Jiang, Syracuse University

 

Employees often resist change because they fear unpredictable outcomes. As organizations try to adapt to a new work environment, PR leaders can use this opportunity to improve the communication between managers. 

PR managers should also act as internal third party endorsement for management decisions for change. This study, conducted by Dr. Lou and Dr. Jiang, explored the role of public relations leadership during organizational change. Read more.
By Dr. Hye-Jin Paek, Dr. Thomas Hove, Hanyang University, and Yumi Jung, Dr. Richard T. Cole, Michigan State University

 

Social networking promises new opportunities for mobilizing social movements and transforming segments of the public into proactive supporters. A recent study analyzed the social media platforms of the Children's Trust of Michigan and how they affected audience behavior.

Findings indicated that frequent and extended use of social media platforms can directly lead to desired outcome of recruiting volunteers. Organizations that want their volunteers to stay involved need to make their content interactive, engaging and user-friendly. Read more.

Masters and doctoral students interested in gaining professional experience in public relations research can now apply for the Grunig PRIME Research Fellowship. This opportunity prepares students to work on data collection, data analysis and interpreting of research results. 

The winner will receive $5,000 to work at PRIME Research's Ann Arbor, MI, office for six weeks during summer 2015.

At the end of the term, the winner will complete a research paper on one of the IPR's priority research topics. Upon being accepted for publishing by IPR, an additional $2,500 stipend will be awarded. The deadline for applications is March 7. Apply Now!