The SCIENCE BENEATH the ART of PUBLIC RELATIONS ™
November 5, 2014
By Robert Moran, Brunswick Insight 
 

The 21st century is almost certain to be turbulent and disruptive, birthing entirely new types of corporate crises. With this in mind, Boards and executives should be asking what types of crisis events they are likely to see in the future.

  

Is it possible to map specific 21st century crises? If not, can we predict the drivers of corporate crises? How we communicate in this transforming world will be challenging and made more difficult by the historic erosion in public trust across institutions and geographies. Next week, at the IPR Trustees Research Symposium, Robert Moran will describe how the "Top 10" megatrends will change the crises we will encounter in the future. Read more. 

IPR President & CEO Discusses the Importance of Pledging to Research Standards

In a recent interview in Heyman Associates' Positioning newsletter, IPR President & CEO Frank Ovaitt explained the development of public relations research standards and their value. Eighty-five organizations have pledged their support and commitment to these vital standards.

 

Developed by the Coalition for PR Research Standards these guidelines, definitions, and protocols - in effect a manual for public relations measurement - will get any measurement program up and running. IPR's Research Standards Center provides a comprehensive guide to navigating standards and how best to use them. Read more.  

 
The recent "Nobody's Baby" postings by Dr. Ana Tkalac, Ward White and Sean Williams provide strong support for including internal communications in PR teaching programs. These contributors clearly see a pressing need to prioritize educating future leaders. 

Like-minded educators and professionals could highlight this need and influence future public relations education by contributing to a global review of undergraduate public relations studies. By expressing our views on the vital importance of internal communications perhaps together we can ensure it is nurtured as public relations baby. Read more. 
Frank Ovaitt
Jenn Moyer
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