17 Years of Research Geeks Dr. Judy VanSlyke Turk, APR, Virginia Commonwealth University
For 17 years (how could it have been that long ago?), public relations researchers - both from the practice and the academy - have gathered annually to share and discuss their efforts and findings at the International Public Relations Research Conference (IPRRC), the only conference to encourage interaction among scholars and PR professionals. I've been fortunate to have been at 15 of the 17 conferences. So how would I compare the just concluded 2014 IPRRC with previous IPRRCs? How do the topics, methodology and applicability of the research findings compare with earlier conferences? How about the researchers? Read more. |
IPR Awards Top Three Papers for Practical Significance
Demonstrating real-world implications for public relations practitioners and the industry, the winners of the IPR Top Three Papers of Practical Significance Award were announced Saturday at the International Public Relations Research Conference. Winning papers include:
- Cultivating Relationships through a Mobile Website: The Importance of Modality Interactivity and Message Interactivity
Xue Dou, Keio University, Japan and S. Shyam Sundar, Pennsylvania State University - Introducing Cross-Impact Analysis as a Methodology to Understand Stakeholders' Reciprocal Influences
Simone Mariconda, Universit� della Svizzera italiana, Switzerland and Francesco Lurati, Universit� della Svizzera italiana, Switzerland - From #mcdonaldsfail to #dominossucks: An analysis of Instagram images about the 10 largest fast food companies
Jeanine Guidry, Marcus Messner, Yan Jin, and Vivian Medina-Messner, Virginia Commonwealth University
Read more.
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Standards Validation Paper Wins Jackson-Sharpe Award
Marking a victory for standards, "An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media," received the IPRRC Jackson-Sharpe Award for its clear benefit to the day-to-day practice of public relations.
Co-authored by IPR Measurement Commission members David Geddes, Ph.D., Dr. Julie O'Neil, Ph.D., and Marianne Eisenmann, MBA, the research paper has evolved to meet the practitioners' need for replicable, comparable and transparent outcomes in media content analysis. The implementation of second phase of this study provides readers with guidance, best practices, and a set of tools to implement media content analysis with the necessary transparency in methodology and confidence of replication.
Stay tuned for details of an exclusive webinar from Dr. David Geddes on this topic. Read more.
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