Institute for Public Relations



The SCIENCE BENEATH the ART of PUBLIC RELATIONS ™

17 Years of Research Geeks 
Dr. Judy VanSlyke Turk, APR, Virginia Commonwealth University

For 17 years (how could it have been that long ago?), public relations researchers - both from the practice and the academy - have gathered annually to share and discuss their efforts and findings at the International Public Relations Research Conference (IPRRC), the only conference to encourage interaction among scholars and PR professionals. I've been fortunate to have been at 15 of the 17 conferences.

 

So how would I compare the just concluded 2014 IPRRC with previous IPRRCs? How do the topics, methodology and applicability of the research findings compare with earlier conferences? How about the researchers? Read more.

 

IPR Awards Top Three Papers for Practical Significance 

 

Demonstrating real-world implications for public relations practitioners and the industry, the winners of the IPR Top Three Papers of Practical Significance Award were announced Saturday at the International Public Relations Research Conference. Winning papers include:  

 Read more. 

Standards Validation Paper Wins Jackson-Sharpe Award

 

Marking a victory for standards, "An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media," received the IPRRC Jackson-Sharpe Award for its clear benefit to the day-to-day practice of public relations.

 

Co-authored by IPR Measurement Commission members David Geddes, Ph.D., Dr. Julie O'Neil, Ph.D., and Marianne Eisenmann, MBA, the research paper has evolved to meet the practitioners' need for replicable, comparable and transparent outcomes in media content analysis. The implementation of second phase of this study provides readers with guidance, best practices, and a  set of tools to implement media content analysis with the necessary transparency in methodology and confidence of replication.

 

Stay tuned for details of an exclusive webinar from Dr. David Geddes on this topic. Read more.

 

Frank Ovaitt
Jenn Moyer
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