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Employee Engagement: Traditional vs. New Media Channels
Rita Linjuan Men, Ph.D., Southern Methodist University
Only 56% of organizations use social media as a part of their internal communication initiatives to build community, according to one study.
Social media can help personify the organization, blur internal communication hierarchies, facilitate employee conversation with management, and build communities. However, do social media alone engage employees? If so, how effective are social media compared with traditional communication channels? What should companies do to truly embrace new technology and capitalize on its advantages?
To answer these questions, I surveyed 400 employees from different medium-sized and large corporations across more than 20 industries in the US.
Read more...
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Shannon A. Bowen, Ph.D., University of South Carolina &
Don W. Stacks, Ph.D., University of Miami
Individuals are increasingly concerned about privacy, clients are not asking their research suppliers the right questions, and bad data sometimes emerges - these are a few concerns noted at the IPR Measurement Commission's Measurement Summit 3.1 in October.
Presenting on ethical standardization at this "think-fest" was Don W. Stacks, Ph.D. His presentation was based on a paper published by him and Shannon A. Bowen, Ph.D., in the Public Relations Journal.
View presentation and paper...
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