August 28, 2013      

Institute for Public Relations

 

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By Dr. Marcia W. DiStaso, Pennsylvania State University &  

Dr. Tina McCorkindale, Appalachian State University

 

Using research and insights to guide social media decision making and strategy has never been more important for public relations. PR professionals should be familiar with the latest studies that benefit both their organization and the profession, and share them with a larger audience.   

 

We, editors of the IPR Social Science for Social Media Research Center, have identified the top nine social media research reports by companies, firms, and individuals for the first half of 2013. Studies were selected for their rigor of methodology, robustness of the sample, key findings, and benefit to professionals.

 

Review the studies we selected, let us know what you think, and help us select the tenth social media research study by nominating a report published in 2013.

 

Read and recommend..  

Don't Let Technology Be an Excuse

By Jana Weatherbee, Jana Weatherbee Associates, LLC

 

Technology can be the excuse that stops the conversation, or it can be the catalyst for thinking creatively about how we engage our employees. If you're still waiting for the internal technology platform upgrades that will enable employees to drive business success, consider the following: 

  • Think outside the firewall: If your intranet doesn't support video, think about posting it on YouTube and linking to it from your intranet stories.
  • Embrace low tech: If your intranet doesn't allow for high-tech conversations, improvise. Arrange for employees to email a special inbox with questions and ideas during a big company event. Even the simplest two-way communication tools can increase trust of senior leadership.  

Read more... 

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