By Dr. Marcia W. DiStaso, Pennsylvania State University &
Dr. Tina McCorkindale, Appalachian State University
Using research and insights to guide social media decision making and strategy has never been more important for public relations. PR professionals should be familiar with the latest studies that benefit both their organization and the profession, and share them with a larger audience.
We, editors of the IPR Social Science for Social Media Research Center, have identified the top nine social media research reports by companies, firms, and individuals for the first half of 2013. Studies were selected for their rigor of methodology, robustness of the sample, key findings, and benefit to professionals.
Review the studies we selected, let us know what you think, and help us select the tenth social media research study by nominating a report published in 2013.
Read and recommend..
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