|
IPR Names Brian Lott of Mubadala as New Trustee
Brian Lott, Executive Director of Group Communications for Mubadala, is the newest trustee to join the IPR Board of Trustees. Mubadala is a principal agent established by the Government of Abu Dhabi to diversify their economy.
Read more...
|
|
PR News Recognizes IPR Measurement Commission Members Today
PR News is recognizing this year's six prestigious inductees into its PR Measurement Hall of Fame today. Included are IPR Measurement Commission members David Michaelson, Katie Paine, Mark Weiner and Donald Wright.
The inductees are being honored with a luncheon at the PR Measurement Conference taking place at the National Press Club in D.C. for their role in the development of measurement standards.
|
 Public relations and capitalism have something in common. Both rely on some of the same principles: relationships, mutuality and community.
The above is the conclusion of part one of a three-part post by Sandra Duhé, on the Institute for Public Relations website. Her article takes as its launching pad the 2013 book, Conscious Capitalism, by Whole Foods Co-CEO John Mackey and Conscious Capitalism co-founder Raj Sisodia. Duhé's article suggests that it is public relations' duty in "conscious capitalism" to help organizations find a higher purpose, stakeholder integration, conscious leadership and conscious culture and management. I very much like the way an organization's purpose is defined: "the difference it is trying to make in the world." But it would also be wonderfully satisfying to know that public relations was the one discipline that truly is responsible for driving a company to establish a higher purpose. Read more... |
|
IPR Associates Headline PR University Webinar
Focusing on how to choose the most powerful metrics for selling PR to the C-suite, IPR Measurement Commission member Katie Paine and IPR President and CEO Frank Ovaitt will be featured in Bulldog Reporter's PR University new Master Class Webinar.
This webinar will not only clear up confusion around Barcelona Principles and AVE, but explore suitable alternatives for successful measurement by offering answers, information and guidance on designing PR programs that really move the needle and consistently show ROI.
For more information...
|
