By Sandra Duhé, Southern Methodist University In a previous post (see The Role of Public Relations in Conscious Capitalism), I introduced the four tenets of conscious capitalism as outlined by Whole Foods Co-CEO John Mackey and Conscious Capitalism, Inc. co-founder Raj Sisodia in their 2013 book, Conscious Capitalism. There, I discussed the role of public relations in helping organizations enact the first tenet of conscious capitalism: a higher purpose. Here, I delve into the relevancy of public relations for the second tenet of conscious capitalism: stakeholder integration. The role of public relations in stakeholder integration is in cultivating and stewarding relationships with key publics, not in isolation, but with mindfulness about effects on the broader system. Mackey and Sisodia offer interesting insights on a variety of stakeholders, as follows. I relate each to the role of public relations in conscious capitalism.
- Customers
- Employees
- Investors
- Supplies
- Communities
- Environment and the outer circle of stakeholder
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The Institute for Public Relations and the Arthur W. Page Society announced the schedule of events for the upcoming Public Relations Leadership Forum- Chicago. Most notably, David Wescott, Director of Digital Strategy, APCO Worldwide, will present "Effective New Trends in Digital Communications." Al Golin, Founder & Chairman, GolinHarris, will also host an open and frank discussion with those attending the forum.
This intense, two-day seminar is for high-performing, mid-career managers at public relations firms and corporate communications departments.
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