April 11, 2013      

Institute for Public Relations

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Frank Ovaitt  

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Jenn Moyer

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Social media companies that claim to have a secret formula for influence have me frustrated. In a paper I presented at the International PR Research Conference, I found what every public relations practitioner ought to know.

The mechanics of influence online fit broadly into these three categories: Influence as a function of strength, immediacy and number of sources (social impact); influence as a function of membership in a group (group dynamic); and influence related to a person's position in a social network (network position.)

Nothing about this research says you can identify influencers with a single number but each offers a potential window to understanding how influence works online, and how to measure it. 

 

On April 1, the Minnesota Twins opened the 2013 baseball season. The Twins have already won one 2013 accolade. They were named one of the nation's top workplaces in Workplace Dynamic's annual survey. (Workplace Dynamics surveyed 872 organizations with more than 1,000 employees and polled more than one million workers to determine the top 150.)


It's interesting that a sports franchise made the list of best workplaces. But to me it is more interesting that 22 other Minnesota companies also made the list. Minnesota has just fewer than 2% of the nation's population. Yet if Workplace Dynamics got it right, it has about 15% of the nation's best workplaces.


So what's different about the Land of 10,000 Lakes?