The issue of public relations professionals editing Wikipedia is back in the spotlight following an article that accused BP of " rewriting environmental record on Wikipedia." For years now, Wikipedia has asked public relations professionals not to directly edit articles of their company or clients. This is because they believe that public relations professionals have a conflict of interest. My research last year found that the problem with this process is that it often takes days, weeks, and some never get a response. Apparently Wikipedia is now considering if public relations professionals should be allowed to submit content for their company or clients at all. Wikipedia articles have high prominence in search engines and often contain errors, but they have great potential to provide the public with information on a variety of topics and companies. With the goal of accuracy in jeopardy, restricting who can contribute most probably weakens it.
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IPR Trustee Rob Flaherty, Senior Partner and Chief Executive Officer of Ketchum, is to be the Keynote Speaker at AMEC's 5th European Summit on Measurement in Madrid on 6th June.
In his address, Flaherty is expected to set out a roadmap on the future of PR, explain the key role research and analytics has to play and call for greater efforts from PR consultancy professionals, clients and member trade bodies.
The three-day conference is designed for communications and public relations professionals and academics to share the latest thinking about research and measurement of public relations. The Summit will be held in Madrid from 5-7 June.
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At this year's International Public Relations Research Conference (IPRRC), 108 papers were presented on a range of topics from social media measurement to new trends in corporate social responsibility. The presented research shared new insights for practitioners across the globe to apply in the practice of public relations. Tom Watson, Bournemouth University, provided a full recap of this new research at IPRRC on his blog, FiftyOneZeroOne. Findings focused on how companies have been using social media in relation to corporate social responsibility. In a report by Denise Bortree, she focused on corporate sustainability and its influence in the online arena. Bortree found that companies get improved reputational effects by posting material online versus presenting it traditionally.
Internationally, the use of social media is still booming, as well. According to Bilgen Basal's report, Turkey is leading the way in Europe with a major rise of social media users. Basal found that more than half the population is on Facebook.
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