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Increasingly public relations practitioners are confronted with clients who have not only PR problems, but legal ones as well. One of the major issues of having a client facing or embroiled in a lawsuit is determining what confidentiality, if any, a PR practitioner has in his or her communications with the client.
Currently courts do not recognize any privilege between a practitioner and client, despite personal and professional PR codes of ethics. During a lawsuit's discovery process, a PR practitioner may be subpoenaed by the party suing the client and forced to disclose sensitive information about the client. Moreover, if the practitioner refuses to answer these questions he or she may be held in contempt of court. If the practitioner reveals damaging information about the client, he or she may then have to repeat this information publically in court.
Despite the harshness of this legal reality, there is some legal protection for PR professionals' communications with clients.
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The instructional team for the Public Relations Leadership Forum includes a unique blend of leading practitioners and academics including:
- Keith Burton, Partner, Brunswick Group has counseled Fortune 500 corporations on employee communications
- Al Golin, founder of the international public relations firm GolinHarris
- Donald K. Wright, Harold Burson Professor & Chair in Public Relations at Boston University, is one of the world's most published public relations scholars.
The event begins at 1 p.m., Wednesday, May 8 and concludes by 3 p.m., Thursday, May 9. To enhance discussion, networking opportunities and learning exchange, the event will be restricted to 30 registrants.
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APCO Worldwide's new Champion Brands index identifies a new class of influencers who, in an age where public discourse is increasingly polarized, can pay attention to many aspects of the organization. APCO calls these individuals "stakebrokers" - highly engaged individuals who think and act in ways that differentiate them from traditional influencers. These people seek to understand the perspectives of many stakeholder groups simultaneously and can broker information and exert influence on both elite and large audiences.
A Makovsky survey has found that three-quarters of public relations/corporate communications and marketing executives identified social media as an area where they fail to collaborate effectively. Eighty-five percent of respondents said that marketing leaders could learn about "the power of storytelling and thought leadership" from public relations. Eighty-three percent also felt that the marketing function needs to see corporate reputation as the consequence of authentic behavior of the entire organization.
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2012: A Year in Review
The Institute for Public Relations (#i4pr) supported research that matters to the practice by playing five roles-aggregator, partner, interpreter, convener & grantor.
IPR's new online research centers allow practitioners and academics to contribute cases and research, adding to the 150 articles already gathered.
IPR hosted the 1st Annual Trustees Research Symposium in New York City. Everyone who helped fund IPR's research mission was invited to review insights from priority topics and listen to Dr. Baba Shiv, Stanford Graduate School of Business, discuss a brain-based perspective on how stakeholders make decisions.
Mark Penn, former pollster to Bill Clinton, and Dana Perino, former Deputy Press Secretary to George W. Bush, drew communications lessons from 2012 presidential campaign: "This was not a campaign about big ideas, it was a campaign about choices," at the 51st Annual Distinguished Lecture & Awards Dinner.
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