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Edlund To Be First Hamilton Medal Recipient From Outside U.S.
Björn Edlund will receive the IPR Alexander Hamilton Medal for contributions to public relations practice and effective use of research, Nov. 21 at the Annual Distinguished Lecture & Awards Dinner in New York City. Edlund, chairman, Europe, Middle East and Africa for Edelman, will be the first Hamilton Medal recipient from outside the U.S.
Tables and tickets to the IPR event can now be purchased at http://www.instituteforpr.org/events/distinguished/.
"Bjorn is a perfect choice as the first non-American winner of the award," said Richard Edelman, President & CEO of Edelman. "He has been a pioneer in cross-border public relations, from corporate reputation management to building strong partnerships with civil society. We are proud to have him on our senior team."
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From a public relations perspective basic research is planned in what is known as the "developmental stage" of the research process. At this stage we should be looking at secondary and historical data. To be honest, while advertising spends much time on secondary research public relations does not. In this stage, 4 things should occur: - First, strategic communication planning begins with a goal statement and objectives stated in measureable terms.
- Second, research should be looking for the initial baseline that will be compared to at planned benchmarks during the campaign program.
- Third, the relationship between outputs, outtakes, and outcomes must be addressed.
- Fourth, we measure across time and against baseline data.
Basic research begins before a public relations campaign or program begins. It establishes what has been done in the past that might impact on the future, it establishes a baseline against which to evaluate success, and it has planned benchmarks against which to evaluate objectives.
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The Public Relations Leadership Forum is an intense seminar for high-performing, mid-career communications managers at Global 1000 companies and public relations firms. The Leadership Forum's major objective is to develop outstanding future leaders of public relations and communications, and to provide networking opportunities.
This program for tomorrow's leaders will focus on the effective use of research in planning and implementing public relations activities. The event begins at 1 p.m., Wednesday, May 8 and concludes by 3 p.m., Thursday, May 9. To enhance discussion, networking opportunities and learning exchange, the event will be restricted to 30 registrants.
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