Sports organizations and players use various social media platforms to update their fans and promote para-social relationships between players and fans. Considering some recent crises that occurred involving social media, it is understandable that some institutions may not be supportive of student-athlete social media use.
Since external publics expect more transparent and direct conversations with organizations using social media, it should function as a dialogic tool rather than a one-way information dissemination tool. The study, available on the IPR Social Science of Social Media Research Center, surveyed 474 NCAA athletes, staff members and students and found student-athletes expected athletic departments' social media use to benefit relationships between staff members and players more than between staff members and fans. What else did the study find?
Read more... |
For graduate and undergraduate students alike, internships and fellowships offer an accelerated route to a successful career in public relations. While the terms are often used interchangeably, fellowships and internships are different.
Typically, an internship functions as an exchange of services for experience between the student and the hiring organization. Fellowships are offered generally to those at the graduate and post-graduate level. Many students consider fellowships as a way to augment their academic studies with the experience necessary to succeed in their chosen field.
In the case of The Grunig PRIME Research Fellowship, sponsored in conjunction with the Institute for Public Relations, the experience focuses on a very special niche within public relations: the Fellowship seeks to encourage graduate student interest in applied public relations research as a career opportunity. As such, past winners represent the one-percent of public relations graduate students with a special interest in public relations AND statistics.
Read more about this Fellowship...
Read this blog... |
|
Graduate or doctoral students looking for a summer internship in research and analytics should consider applying for the opportunity to intern with Ketchum through the Ketchum Excellence in Public Relations Research Award. The position will be based in New York City.
Winners receive a $7,500 stipend to work at the Ketchum Global Research & Analytics offices for ten weeks during the summer of 2013. Winners are also awarded a $2,500 grant for submitting a research paper aimed at practitioners for possible publication on the IPR web site.
Graduate students majoring in public relations, communications, business, or research who have completed at least one year of study towards a Masters or Ph.D. degree and one research methodology course must enter before the February 28 deadline. Fluency in English is required.
|
