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Dr. Don Stacks, professor of public relations in the University of Miami School of Communication, is the newly elected chair of the IPR Measurement Commission. "As chair of the Measurement Commission and a Trustee of the Institute," he writes, "I will be focusing on research standards, standard-setting, best practices, and how all three contribute to an objective evaluation of how well we did what we set out to do." Among his ambitions for the Measurement Commission in 2013 are to take a longer-range, think-tank view of the entire research process; to focus on basic research understanding and on standards for research, measurement and evaluation in practice; and to continue cutting-edge commentary and producing important white papers in the field.
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Apply for Analytical Insights Internship at Ketchum
Graduate or doctoral students looking for a summer internship in research and analytics should consider applying for the opportunity to intern with Ketchum through the Ketchum Excellence in Public Relations Research Award. The position will be based in New York City.
Winners receive a $7,500 stipend to work at the Ketchum Global Research & Analytics offices for ten weeks during the summer of 2013. Winners are also awarded a $2,500 grant for submitting a research paper aimed at practitioners for possible publication on the IPR web site.
Graduate students majoring in public relations, communications, business, or research who have completed at least one year of study towards a Masters or Ph.D. degree and one research methodology course must enter before the February 28 deadline. Fluency in English is required.
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This is my first entry in what I hope will become a reoccurring event, most likely several times a month blog. While I will touch on different channels, my commentary will focus on the larger elements of research: basic methodology and how it should be used, appropriate measurement techniques and evaluation techniques and processes. I will also comment on ethical issues in research, especially those that may end up changing how the profession views practices and even ethics.
One of the areas that concerns me most as both an academic and someone who has judged hundreds of campaign competitions for various awards is three-fold. First, there seems to be confusion about goals and objectives in general and overall objectives and research objectives in particular. Second, there are advantages and disadvantages of different methods in gathering data. Third, how do we evaluate a campaign-how do we define success, excellence, and adding to the bottom line? Those of you who have read my books know my answer to that.
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