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Research found that global best-in-class companies share four principal qualities in the way they communicate with their employees:
- They have an employee-centric focus that drives communication strategy
- They set benchmarks and goals that align with corporate goals
- They measure performance and success toward goals, while tracking employee attitude
- There is a deep-rooted desire to always improve communication with employees and build upon current success.
Keith Burton, former president of Insidedge and now partner with Brunswick Group, said the research was commissioned for IPR's Organizational Communication Research Center. The final report, based on interviews with employee communication leaders, will be released in the coming weeks.
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The 2013 Grunig PRIME Research Fellowship seeks graduate students pursuing a paid working experience and a research grant during the summer of 2013. Applications for this award are now accepted on the IPR web site through February 25.
The Grunig PRIME Research Fellowship encourages graduate students and those in doctoral programs in the U.S to consider a career in applied research in public relations. The winning applicant will work at PRIME Research's location in Ann Arbor, Michigan, for six weeks. A stipend of $5,000 will be awarded along with housing in a walk-to-work location.
Winners will submit a research paper, aimed at public relations practitioners, for possible publication on the IPR web site. Along with an additional $2,500 stipend for the paper, the winner will be recognized with an all-expense paid trip to the IPR Annual Distinguished Lecture and Awards Dinner in New York City on November 21.
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The State of Measurement Standards January 2013: It's a Bridge, It's a Bridge!
By Katharine Paine, KDPaine & Partners
For years, those of us who live on the Seacoast of New Hampshire had been hearing warnings about the dire state of the Memorial Bridge over the Piscataqua River. Last year, the icon was torn down. Last week, as the first section of the new bridge was floated into place, I was overcome with a feeling of wonder and awe. The new bridge is actually becoming a reality! Progress can happen!
I feel very much the same way about standards for measurement of public relations. The practice of PR filled its basic charter, bridging the gap between organizations and their publics, the media, and their subjects.
The Coalition for PR Research Standards has released two standards-setting papers. " Proposed Interim Standards for Metrics in Traditional Media Analysis," offers recommendations for how to calculate some of the most commonly debated data points in traditional media analysis, including: - Awareness
- Impressions
- Tone and Sentiment Measures
The second paper from The Coalition, "Ethical Standards and Guidelines for Public Relations Research and Measurement," outlines what it means to practice PR in an ethical way.
The Coalition is currently soliciting comments on the proposed standards. The papers and their standards are published, the papers are currently out for review and your comments are welcome.
This article was first published in The Measurement Standard
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