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The website begins with summaries of more than 30 articles or books about social media from public relations research literature. Each article summary includes an extended abstract, comments about the research methodology, key findings and implications for the practice.
The site also provides opportunities for public relations practitioners, academics and business leaders to comment on the research, how they will use it and what additional research they would like to see.
"This unique center provides a consolidated source for research-based knowledge about social media and the role it plays in the science beneath the art of public relations," said IPR President and CEO Frank Ovaitt. "The editors describe each study in terms of what the research found and how practitioners can use it."
The site's content is managed by an editorial board consisting of Donald K. Wright, Ph.D., editor; Marcia W. Distaso, Ph.D., associate editor; and Tina McCorkindale, Ph.D., associate editor.
Visit the Social Science of Social Media Research Center
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What Would You Ask About Communications and the 2012 Campaign?
By Frank Ovaitt, Institute for Public Relations
On November 8 at the Institute for Public Relations Annual Distinguished Lecture & Awards Dinner, Mark Penn and Karen Hughes will deliver our first-ever team lecture, "Communications Lessons of the 2012 Campaign: Why __________ Won."
This is YOUR chance to ask the questions that the speakers will address from our stage. Respond to this column on the IPR blog or tweet your question using #i4pr or @FrankIPR. We need to hear from you!
Karen Hughes is Worldwide Vice Chairman of Burson-Marsteller. She served as counselor to President George W. Bush, leading the White House offices of communications, press secretary, media affairs and speechwriting.
Mark Penn is corporate vice president for Microsoft. He served as President Clinton's White House pollster for six years and a key adviser in his 1996 reelection. In 2008, Mark was chief strategist for Hillary Clinton.
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