You Can Look It Up
By Steve Cody, RepMan blog, Peppercom For the past two years, five of our industry's top professionals have been working feverishly to assemble a single repository for the best practices in organizational communications. I'm pleased to announce that Keith Burton, Gary Grates, Bruce Berger, Maril MacDonald and Frank Ovaitt have succeeded in creating the gold standard for students, professionals and academics in search of the latest and greatest thinking in internal/employee communications. It's called the Organizational Communication Research Center.
"We identified more than two dozen major topics, ranging from the benefits communication to employee value proposition to internal branding to organizational culture," says IPR Trustee Keith Burton. "There's no cost to those who visit and we encourage efforts to spread the word about our work and to facilitate the use of research-based knowledge by practitioners, academics and students."
I urge any, and all, Repman readers to visit the new Center and help spread the news about this remarkable new offering. It seems to me the more scientific and rigorous our research, the less likely we are to be call called spin doctors, flaks or any other negative pejorative in the popular lexicon.
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By Frank Ovaitt, Institute for Public Relations
Speaking at the 3rd IPRA International Public Relations Congress & Latin American Meeting in Lima, Peru, IPR CEO Frank Ovaitt presented a keynote presentation on the process for reaching consensus on public relations research and measurement standards. "Clients are demanding that public relations practitioners develop and apply best practices, common definitions and standards to their research and measurement. If we don't do this ourselves, those clients and their purchasing departments will do it for us." Read more...
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