July 2015    

Gold Coast Recycling Celebrates 25 Years of Going Green

George Harrison, General Manager of Gold Coast Recycling & Transfer Station

Gold Coast Recycling & Transfer Station is celebrating 25 years of helping its client cities and unincorporated areas of Ventura County meet the stringent mandates of Assembly Bill 939, the state law passed in 1989 requiring cities to reduce by half the amount of trash they send to landfills.


Over the span of nearly 25 years, Gold Coast, the state's first permitted facility under AB 939, has helped the cities it serves - Ventura, Camarillo, Thousand Oaks, Fillmore, Ojai and Carpinteria - as well as a number of unincorporated areas of Ventura County and the Channel Islands Beach Services District - meet AB 939's diversion goals. Gold Coast has achieved this through its partnership with Harrison Industries, which was among the first trash haulers in the state to institute a successful three-barrel curbside recycling program for trash, recycling and yard waste for residential customers as well as its innovative "Unicycling" and C & D - "construction and demolition" - programs for businesses. Harrison implemented its own C & D program before C & D programs were mandated by state law.


Gold Coast is a state-of-the-art, 75,000-square-foot facility located on a 7.8-acre parcel at 5275 Colt St. in Ventura. In recent years, Gold Coast has added cutting-edge automated sorting systems, including the latest commercial model that is a foot wider, more heavy duty and has two more picking stations, plus a new baler and a conveyor belt. These improvements allowed Gold Coast to speedily process over 325,000 tons of recyclable materials in 2014 and close to 1,680,000 tons over the past five years.


Paper products, including newspaper, mixed paper, cardboard and food cartons, are the biggest category of recyclable materials processed through Gold Coast. But Gold Coast also recycles over 20 other types of materials, including scrap and mixed metals as well as aluminum, glass and plastics.


Gold Coast also serves as a buy-back center, paying top prices for aluminum, newspaper, cardboard, junk mail, magazines, paper, plastic bottles and glass. Gold Coast Recycling further serves as an ABOP (Antifreeze, Batteries, Oil and Paint) Center. It accepts at no charge auto batteries (limit 2); boat and household batteries; antifreeze; motor oil (limit 20 gallons in 5-gallon containers); and latex paint (limit 10 gallons).


Visit www.goldcoastrecycling.com.

Ventura Water Announces VenturaWaterPure Demonstration Facility and Public Tours


Left to Right: Ventura City Manager Mark Watkins, Ventura Water General Manager Shana Epstein and Ventura Mayor Cheryl Heitmann attend the Ribbon Cutting ceremony on July 16 for the VenturaWaterPure Potable Reuse Demonstration Facility.

Ventura Water unveiled its new VenturaWaterPure Potable Reuse Demonstration Facility to distinguished guests on July 16 and opened the facility for regular public tours beginning on Saturday, July 18.


Ventura Water invites the public to sign up for an in-depth tour of the Potable Reuse demonstration facility. Tours are every Saturday from 9-11 a.m. and are limited to 20 people per tour. Private groups interested in weekday tours can also be accommodated with advanced notice. 


Please sign up before noon of the Friday before the tour by visiting www.venturawater.net/water/sustainable-water, or call (805) 677-4131.


The VenturaWaterPure Potable Reuse Demonstration Facility

VenturaWaterPure is a pilot project for the City of Ventura, which is investing in safe and sustainable ways to meet long-term water supply demands by increasing the use of recycled water. Ventura currently provides recycled water from the Ventura Water Reclamation Facility to two golf courses and landscape irrigation in the Ventura Harbor and Olivas Drive areas. Adding "potable reuse" purification technologies at the Ventura Water Reclamation Facility will extend Ventura's use of local water sources.


There are many benefits of potable reuse in Ventura:

  • Locally controlled, reliable water supply
  • A sufficient supply to support the economy
  • A high-quality water supply
  • Reducing wastewater discharge
  • Seawater intrusion protection
  • A more diversified water supply portfolio
  • Increased water supply at a lower cost than imported water
  • Reduced impact on groundwater and river sources
For more tour information, click here:

Learn more about water re-use in Ventura here

Hathaway Law Firm Welcomes New Partner Dan Higson


Dan Higson

The Ventura County law firm of Hathaway, Perrett, Webster, Powers, Chrisman & Gutierrez is pleased to welcome a new partner, attorney Daniel A. Higson, who brings a specialty in bankruptcy law to the firm.


Higson, of Ojai, has practiced law in Ventura County for the past 38 years in the areas of civil litigation, business law, trusts and estates, probate, and personal injury. His primary emphasis has been representing creditors and debtors in bankruptcy cases. He joined the firm June 15.


In 2000, the State Bar of California certified Higson at the state level as a Bankruptcy Law Specialist. In 2007, the American Board of Certification certified Higson as a national-level Bankruptcy Law Specialist.


Higson earned his bachelor's degree from Redlands University in 1970 and served two years in the United States Army, including serving a tour in Vietnam. He then earned a law degree from the University of LaVerne in 1976.


The Hathaway Law Firm, established in 1961, maintains an AV Rating - the highest level of excellence - with Martindale-Hubbell. The Hathaway firm practices corporate and business law; litigation; estate, trust, probate, tax and legacy planning; employment law; real estate and land use law; education law; franchise law; and admiralty and maritime law. The firm has certified specialists in estate planning, trusts and probate law. With the addition of Higson, the firm will also provide debtor/creditor business and consumer bankruptcy services to clients.


The Hathaway firm is located at 5450 Telegraph Road, suite 200, in Ventura. Call Daniel Higson or the firm at 805-644-7111, email info@hathawaylawfirm.com or visit

Leg Swelling and Ulcers the Focus of Free Seminar on Aug. 18 


Leg swelling and ulcers will be the focus of a free seminar Community Memorial Health System is holding on Tuesday, Aug. 18.


Lower extremity venous hypertension, or leg swelling, is an often under-diagnosed condition that causes complications like clots, ulcers, pain and chronic life-threatening infections. While common among those who are obese, pregnant or have a family history, localized swelling may also be due to an expansion of body fluid in the legs from the effect of gravity.


At this seminar titled "Leg Swelling & Ulceration: Much More About Gravity than Heart Failure," Dr. Gregory Albaugh, a vascular surgeon and member of the Community Memorial Hospital medical staff, will discuss what causes leg swelling and ulcers; why legs swell during the day; diagnosing leg ulcers and difficult wounds; and treatment options.


The seminar will run from 6 to 8 p.m. Aug. 18 in the 8th floor Nichols Auditorium at Community Memorial Hospital, 147 N. Brent St. in Ventura. Registration is free but reservations are required. Call 1-800-838-3006 or visit www.cmhshealth.org/rsvp

Ventura Water Launches
Water-Wise Rebate Program

Ventura Water and the City of Ventura officially launched a new rebate Incentive Program on July 1 and applications are now being accepted. The program focuses on more efficient irrigation devices and a turf removal and replacement incentive when property owners install a low-water alternative to water-thirsty grass. Rebates vary. Get all the details here or call (866) 983-9232.  


For tips and ideas to design a new low-water landscape, visit www.venturacountygardening.com.


It's easy to apply for the Incentive Program. Here's how:

  • Complete the application.
  • Read and Sign the Terms & Conditions. You may pick up applications and Terms and Conditions at Ventura City Hall, 501 Poli St., Treasury Department Room #107 or Building and Safety Room #117, or at the City of Ventura Maintenance Yard Administration building, 336 Sanjon Road.
  • Include a copy of your most recent water bill. You may obtain this by visiting www.cityofventura.net/water/billview.
  • Send documents one of the following ways:
Apply online here.

A to Z Law Attorneys Kendall VanConas and Maria Capritto to Lead Seminar on Trusts in Ventura


Arnold LaRochelle Mathews VanConas & Zirbel, LLP (A to Z Law) partner Kendall VanConas and attorney Maria Capritto will lead a one-day seminar for the National Business Institute on July 30, 2015 entitled, "Trusts 101." The seminar will be held at the Four Points by Sheraton Ventura Harbor Resort, 1050 Schooner Dr. in Ventura. Joining VanConas and Capritto on the panel will be Robert B. England, an attorney in Ventura County.


Designed for attorneys, accountants, trust officers, financial planners, tax preparers and paralegals, VanConas, Capritto and England will discuss:

  • An overview of trusts
  • Revocable living trusts
  • Trusts used for tax reduction
  • Grantor trusts
  • Estate planning for the disabled
  • Ethical considerations

To register, call 1-800- 800-930-6182 or visit www.nbi-sems.com. Registration is at 8 a.m. and the seminar begins at 8:30. Complementary snacks and refreshments will be offered.


Established in 1990, A to Z Law, located in Oxnard, is one of Ventura County's most distinguished law firms, noted for its expertise and reputation. A to Z Law's experienced attorneys are longtime Ventura County residents with established ties in the region. The firm provides individuals, businesses and government agencies with superior counsel in a wide range of matters, including business, real estate and personal injury litigation; real estate and business transactions; estate planning, probate and trust administration and litigation; and environmental and land use law. Visit www.atozlaw.com.

1K-5K-10K 'Motion by the Ocean' Run on July 25 Benefits CMH 


Community Memorial Healthcare Foundation is holding "Motion by the Ocean," a 1K/5K/10K run/walk on Saturday July 25 to benefit the new Community Memorial Hospital. Motion by the Ocean will be held at the Promenade Park - Oceanfront in Ventura. 


Registration begins at 6:30 a.m. The 10k is at 7:30 a.m., the 5K is at 9 a.m. and the 1K is at 10:30. There is a free 1K Fun Run for Kids. All races are timed and awards will be given based on age group. This event is open to all abilities and all ages, with an emphasis on health and families. The event also features participant awards, exhibitors, a health fair and more.


For more information or to register, visit www.motionbytheocean.org or call 805-667-2881.  Walk up registrants are also welcome the day of the event.

Issue: 71
whisenhunt logo

Overcoming Marketing Perfectionism


Perfectionism touches all aspects of life - including marketing. Signs of marketing perfectionism include:

  • Editing social media posts again and again.
  • Writing, then not posting, blog content because the post isn't good enough.
  • Obsessing over a website design and delaying edits until everything is "just right."
  • Not trusting others to help with marketing.

Your marketing is never going to be perfect. Let your perfectionism go.  Stop stressing - it's not worth it. Your success is not going to hinge on a single blog or social media post.


Perfectionism is an unhealthy state of marketing that comes from a fear of failure. It limits your creativity and puts you in a tight box. It doesn't help your marketing and more importantly, your creativity. 


If your marketing seems imperfect, ask yourself why. Are you forcing yourself to write social media posts that don't fit your personality? Do you have vendors that don't get your voice and need major supervision? Is there a part of marketing that isn't clear to you (like how web design works or search optimization) that is making you reluctant to act or makes efforts seem overwhelming? Is a task that you are trying to do not your unique ability?


Get to the root of the problem so you can tackle a solution. If your vendor is stressing you out, fire them. If you obsess over writing and can't get things right, then hire someone (like the professional writers at Whisenhunt Communications) to help you. When you delegate work to others whom you trust, you can focus on more important business matters.


Then focus on what you want to see as a business breakthrough. What do you want to accomplish? Where do you want to be business-wise in five years? What needs to be done to get there?


Marketing is not supposed to be stressful. If it is then you're doing something wrong. Maybe Whisenhunt Communications can help you fix it!


- Courtesy of Web Marketing Therapy

Mailing List Button
Facebook button

Client News In This Issue
Gold Coast Recycling & Transfer Station
Ventura Water
Hathaway Law Firm
Community Memorial Health System (CMHS)
Ventura Water
A to Z Law
Community Memorial Healthcare Foundation

Check Out WC's

Visit Whisenhunt Communications' website www.whizcomm.biz.

Whisenhunt Communications new website

Read about the company and its team of media and graphics experts.

Founded in 1990, Whisenhunt Communications specializes in helping businesses, school districts, governmental agencies and nonprofit organizations reach targeted audiences.

The firm's many diverse clients make enormous contributions to the community and the public relations firm has been instrumental in helping them accomplish their goals.

All Whisenhunt associates have extensive experience with print and digital media. 
Stan Whisenhunt
Whisenhunt Communications