March 2015    

Free 'SmartTalk' Science Presentations at Ventura 

Harbor Kick Off March 26

 

Smart Talk logoCoastal Marine Biolabs (CMB) and the Ventura Port District are pleased to announce a free new educational presentation series for the public entitled, "SmartTalk at Ventura Harbor." The presentations, which explore a range of life science topics with local relevance and appeal, will be held throughout the year in the auditorium at the Robert J. Lagomarsino Visitor Center at the Channel Islands National Park headquarters at Ventura Harbor, 1901 Spinnaker Dr.

 

green anemone Science enthusiasts, educators, high school and college students, and other interested members of the general public are welcome to attend. The spring kickoff to the series includes the following two SmartTalks:

 

Thursday March 26: "The Magic of Fluorescence in the Sea - A Story of Discovery, Beauty, and Science." 

 

Charles Mazel, PhD, will discuss a rarely observed palette of light in nature that lies hidden beneath the glare of sunlight. This visual symphony of fluorescence is orchestrated by organisms that glow with startling and unexpected colors under the ocean surface. Besides its stunning beauty and aesthetic appeal, fluorescence is a fascinating dimension of natural light that may provide important insights into the biology of these creatures. This richly illustrated SmartTalk will discuss the nature of fluorescence, how to observe and capture images of its vibrant beauty, what it may mean for corals and other organisms, and how the fluorescent molecules that originated in the sea are revolutionizing the study of human physiology and disease.

 

orange anemone Thursday April 30: "One Fish, Two Fish, Three Fish, Rockfish - A Simply Fabulous Introduction to the Best Darn Fishes on Planet Earth."

 

With over 100 species worldwide, including at least 45 species in Southern California alone, the rockfish is a well-loved group of marine fishes with tremendous ecological and economic importance. Dr. Milton Love, a marine biologist and research biologist at the Marine Science Institute at UCSB, will reveal little known facts that make rockfishes so fun and endearing. Love has conducted research on the marine fishes of California for over 45 years and is the author of more than 90 publications on the fishes of the Pacific Coast.

 

Both programs begin at 6 p.m. with a welcome reception featuring complementary appetizers provided by The Greek at the Harbor, opening remarks and introductions. The talks begin about 7:10, followed by a question-and-answer session and concluding remarks.

 

Parking is free. For Ventura Harbor events, lecture series information or a listing of programs, please visit www.venturaharbor.com.

Afghanistan War Veteran Jeff Gorell to Serve as Grand Marshal of 27th St. Patrick's Day Parade

 

Ventura St. Patrick's Day Parade poster Former assemblyman and Afghanistan War veteran Jeff Gorell will serve as Grand Marshal when the annual Ventura County St. Patrick's Day Parade marches down Main Street for the 27th time in downtown Ventura on Saturday, March 14.

 

The theme of this year's parade, which begins in front of Mission San Buenaventura at 10 a.m., is "Honoring Our Troops."

 

Gorell represented the 37th District in the California Assembly from 2010 to 2012, and after the decennial redistricting, the 44th District from 2012-2014. Just before the Nov. 2, 2010 general election, Gorell announced that he was being deployed to Afghanistan on March 18, 2011 as a lieutenant commander in the U.S. Navy Reserve. It marked Gorell's second yearlong tour of duty in Afghanistan; his first started three weeks after 9/11 in 2001. Upon winning, Gorell spent less than three months in office before becoming the first sitting California lawmaker since World War II to be called into active military duty overseas. 

 

Last year's parade drew over 90 entries, including floats sponsored by civic groups, nonprofits and local businesses and restaurants; marching bands; car clubs; horses; clowns and the Biggest Green Pig in the World. There also will be high school pep bands, youth groups and fun-loving adult groups entered in the parade.

 

For more information about the parade, visit www.venturastpatricksdayparade.com, or call 643-4275. 

 

Whisenhunt Communications graphic designer Cindy Daly prepares the website, program and ads for the parade and John Cressy prepares press releases for the event.

Water: Take 1 Awards
Ceremony is March 19 - RSVP for this FREE Film Event in Ventura
 

 

Celebrate and learn about water and conservation with a night at the movies in Ventura!

 

The 2014 Water: Take 1 (www.watertake1.com) Awards Ceremony is from 6 to 8 p.m. on Thursday, March 19 at the Century 10 Downtown Movie Theater in Ventura. The event is free and tickets are not required, but those interested in attending need to register ahead of time as seating is limited. 

 

To register, email Debra Martinez at dmartinez@venturawater.net. She will add your name to the guest list and email back a confirmation for your attendance. If you have questions email Debra or call (805) 652-4587.

 

You may also register by clicking here.

 

Water: Take 1, presented by Ventura Water, is a global online film contest that is now in its third year. The contest showcases short films of under five minutes in length that address the topic of water in any genre, including documentary, drama, comedy, animation, sci-fi or experimental. This year, 51 films were submitted. The ceremony will kick off with a screening of the nine finalist films followed by the exciting announcement of Water: Take 1 winners. Great prizes are offered to winners in various categories. 

 

Visit www.watertake1.com to view the films entered this year. 

 

Whisenhunt Communications prepares a monthly email newsletter for Ventura Water called Pipeline (view them by clicking here), and helps with other media and communication projects.

Eco-Friendly Moving 

Company Movegreen 

Expands into Ventura County 

    

movegreen logo Movegreen, an environmentally conscious residential and commercial moving company founded in Santa Barbara, is expanding into Ventura County. 

 

Movegreen CEO Erik Haney
Movegreen CEO Erik Haney
Movegreen 
acquired Sheeler Moving and Storage on December 11, 2014. The acquisition doubles the size of Movegreen. As part of the expansion, Movegreen is relocating its Ventura property to a new location in Ventura a mile away from Sheeler's old facilities. Movegreen's new Ventura address is 3112 Seaborg Ave., Suite D.

 

Movegreen has grown over 20 percent year-over-year since it was established in 2007. In addition to providing moving services and helping the environment, Movegreen has two full-service storage facilities with over 27,000 square feet of warehouse space. Movegreen offers a variety of storage options including self-storage and full-service portable storage. Movegreen is a Top 25 agent for Stevens Worldwide Van Lines and offers both interstate and international moves for residents and businesses. The company has seven trucks and four hybrid vehicles. 

 

Movegreen, a Santa Barbara County Certified Green Business, is unique in the moving industry for its environmentally friendly practices, which include planting 10 trees with every move it makes through a non-profit called Trees for the Future (Movegreen has planted over 42,000 trees to date), and using reusable ECO-BINS as an alternative to cardboard boxes and tape.

 

Movegreen has been named "Best Moving Company in Santa Barbara County" for five years in a row in the Santa Barbara Independent Readers' poll and has won many "green" and service awards.

 

Visit www.wemovegreen.com.

CMHS Unveils Dr. Peter Gaal
Dog Therapy Program
 

 

Community Memorial Health System unveiled its Dr. Peter Gaal Dog Therapy Program during a ceremony on March 9 at Community Memorial Hospital's Huntsinger Garden.  

 

The ceremony provided the public the opportunity to meet the therapy teams, including the dogs and their handlers. CMHS President and CEO Gary Wilde and a representative of the Gaal family gave short remarks.

 

The program is named in memory of Dr. Gaal, a much loved cardiovascular surgeon at CMHS. A therapy dog is a dog trained to provide affection and comfort to people in hospitals, retirement homes, nursing homes, schools, hospices and disaster areas, and to help people with learning difficulties.

Register Now for FREE Water Wise Gardening Classes in Ventura

 

Ventura Water and the City of Ventura are pleased to announce that sign-ups are now being taken for FREE Water Wise classes through June.

All classes are held from 10-11:30 a.m. These classes educate residents about efficient ways to use water in your landscape, ways to use beautiful native plants and how to protect local water quality. Refreshments are provided. 

 

April 11: Composting & Vegetable Gardening ~Held at Green Thumb, 1899 S. Victoria Ave. 

Professionals from Green Thumb, Ventura Coop and the City of Ventura's Environmental Sustainability Division will demonstrate ways to improve your yard's water-holding capacity and vitality through soil biology and creating healthy compost and compost teas, plus learn ways to bring edibles beneficial insects and companion planting into your landscape. RSVP: compostingvegetables.eventbrite.com 


May 2: Graywater & Rainwater Harvesting ~336 Sanjon Road

Graywater professional Laura Maher will teach participants how to set up a simple laundry-to-landscape Graywater system; install a rain barrel or rain garden; and properly maintain these systems. RSVP: graywaterrainwater.eventbrite.com 


June 6: Control Your Controllers ~336 Sanjon Road

Professionals from Ewing Irrigation will discuss how to set your controller to ensure compliance with watering restrictions, prevent water run-off and keep your landscape healthy. RSVP: irrigationcontrollers101.eventbrite.com


Info: www.cityofventura.net/water/landscape or call 652-4501.

Issue: 67
whisenhunt logo

How to be Heard Among Web and Social Media Noise

 

An article in Experience Life magazine about noise shared data from Mathias Basner, assistant professor at the University of Pennsylvania School of Medicine and president of the International Commission on the Biological Effects of Noise: "Social noise has tripled since the 1980s. Everyone has a smartphone and earphones.  There's neighborhood noise. Traffic has increased. Noise is everywhere."


The increase of noise online - Internet, social media and mobile - is no different. It's everywhere and a growing part of our lives. Don't look at the growth of noise online as a challenge to your web marketing. While it might be an easy excuse to drop out of web marketing, that passive (and weak) excuse is not going to fly.


There is no better time than now to join in the noise and successfully be heard. Here's how:


Stop being noisy. Are you more likely to listen if you are being yelled at, or if you are spoken to in a way that is valuable, relevant or intriguing to you? If you want to generate interest, focus on being interesting. What do you want or need to have people understand about you online? Answer that question first, then go back and make sure your website copy, press releases and online ads support this.


As for social media marketing, your content online needs to be bigger than your business. Pick a theme that is interesting to your audience but is something that ties into other interests of the target market. (Example: A California winery could have a social media content theme about California living that would share content about travel, entertaining, winemaking and dining.) Nobody wants to hear only about you or your company.  Find ways to tie content into other interests that speak to your customers. 


Focus on value, values and voice. Share your company's unique value, marry your with content about your values and keep content coming to solidify your voice.


There is a lot of noise in today's world but humans are getting better and better about tuning out what they don't want to hear. Focus on being worthy of being heard and you will have a healthy marketing edge.


- Article Courtesy of Web Marketing Therapy

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Client News In This Issue
Ventura Port District & Coastal Marine Biolabs (CMB)
Ventura County St. Patrick's Day Parade
Ventura Water
Movegreen
Community Memorial Health System (CMHS)
Ventura Water & the City of Ventura

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All Whisenhunt associates have extensive experience with print and digital media. 
Stan Whisenhunt
Whisenhunt Communications