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The Seminar Source Newsletter
for educators, coaches, & entrepreneurs
               
 
June 14, 2009
Issue #48



The Seminar Source Objectives:

 � To encourage readers to offer seminars as part of their businesses.

            � To increase awareness of ready-made seminars available..
            � To provide tips on how to earn money giving seminars.

            � To provide samples of available books and seminars you can use.
Month/Year
Greetings!
 

How many of us walk our talks? I know I am an incredible "do as I say not as I do" person, a trait which I guess I shouldn't brag about. It's frustrating to me too.

When appropriate, I tell those I love or those who will listen: "Work hard." "Study." "Exercise daily." "Eat lots of vegetables and lean protein." "Have a schedule and follow it." "Be disciplined." "Set goals." "Clean your room." "Get organized." "Save money."

Don't you love getting that kind of advice? I don't, especially when it comes from someone who does not walk her talk.

What is important is what matters to you, but you may not be immediately clear about what matters most. One way to find out is by becoming aware of the clues that arise in those moments when you are experiencing dissatisfaction with your life.

For example, you feel as if you'd like to earn more money. That's probably a universal feeling, but in your case, you have to determine how would you like to do that? What's standing in your way? Are you projecting the image of someone others would want to invest in? Are you disciplined? Are you thoroughly knowledgeable regarding your line of work? Do you have clear goals and a plan of action? Do people like interacting with you? Have you earned their trust?

Alicia Forest, whose company is Client Abundance, writes about a client of hers who was trying to position herself as someone who could help others reach their dreams. The problem was she hadn't achieved her own dreams, e.g. do as I say not as I do.

Once she gently explained to her client that it was likely she wasn't attracting clients because she wasn't walking her talk, she immediately felt a sense of relief. Why? Because THAT was something she could fix.

How? Step One is always Awareness.

Have you ever noticed how much easier it is to see what someone else should be doing or how they should solve a problem? Talk to someone you know and trust and ask them their opinion regarding what you should be doing to address your concern. Talk to someone else. See if a pattern of recommendations emerge. You may be very pleasantly surprised.

Once you are aware of your specific area of discontent, you are in a position to set a goal(s) and make a plan.

One great trait most of us share is persistence. Successful people never give up!

Happy, happy,
Gail

P.S.  Check out my bookstore on amazon.com.


Feature Article:

INCOME


HOW TO SET YOUR FEE AND GET IT: How much income you can expect to earn depends on how serious you are and how hard you want to work.  Annual gross revenues range from $30,000 to $100,000. 

When you first start out, you may be speaking free until you can ensure there is a market for your message.  How well you are able to motivate, inspire, entertain, and market yourself determines your level of income.
 

You may want to find out who else is doing what you are doing and find out how much they charge per talk/seminar/workshop.  Find out what credentials they have, what materials they are offering, and who their target audience is.  The more well known they are, the higher the price they can charge.  Former President Bill Clinton can easily charge $100,000, and he is good, but it would certainly be unreasonable to expect that high a fee.

To attract an audience, many speakers today offer free, or very low priced, teleclasses.  During a one-hour teleclass, you, the speaker or seminar leader, can present a segment of your program to the participants, answer their questions, and motivate them to participate in your weekend seminar.  And if they sign up tonight, they will receive a 30% discount-or some such irresistible offer.


Early-bird discounts are common.  "Sign up today for only $150.  After the end of the month, the price of admission will be $200."  That's a nice savings.  This tactic works especially well in a niche market such as coaching. A weekend special learning the basics of E-Bay could be offered via e-mail months ahead of time with a discounted price right up to a few weeks before the presentation.


Corporations, businesses, and large organizations generally pay between $1500 and $3500 for a full-day seminar.  Local school districts pay $1200 for a full-day program.  The price could also depend on the anticipated number of audience members.  The larger the audience is the bigger the budget is. Offer group discounts to help fill the seats.


Adult education schools will pay you a minimum payment per night scheduled plus a percentage over a certain number of students.  The specifics vary with the school.  Adult schools are a wonderful testing ground for your presentations/seminars/workshops.  Discover Your Passion was taught, corrected, added to, enhanced for 15 years at the local high school before the book was written.  


Another factor to consider is the materials you will be providing.  Selling books, tapes, CD's, videos, and other materials at the conference could add to your income.  Of course, you would need permission of the group hiring you to sell the materials.





Quote of the Day

"The quality of a person's life is in direct proportion to their commitment to excellence, regardless of their chosen field or endeavor."
- Vince Lombardi, football coach

NEXT WEEK
 
LETTER OF AGREEMENT
THE CIVILITY SOLUTION  (http://www.TheCivilitySolution.com)
Here is my reaction.
Gail Cassidy
[email protected]; (908) 654-5216
http://www.Coachability.com
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