The Seminar Source Objectives:
· To encourage readers to offer seminars as part of their businesses.
· To increase awareness of ready-made seminars available..
· To provide tips on how to earn money giving seminars.
· To provide samples of available books and seminars you can use. Month/Year
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Greetings! How would you rate a hotel if you had ended up having to sleep in the bathtub all night? The answer depends on what is being rated: the room--ambience, temperature, noise level, cleanliness--or the personnel--how you are treated.
This weekend, I did end up sleeping in a well cushioned but cold porcelain tub because of the noise and vibration levels of the hotel's condenser in the next room. But regardless of this discomfort, I actually would recommend The Latchis in Brattleboro, VT (as long as you avoid room 106). The reason for my recommendation is because of how the night and morning managers handled the situation, giving us a total refund for the room, and doing so in such a pleasant, courteous, sympathetic manner. Read the story here.
My relatively new website, http://www.TheCivilitySolution.com, is my new, fun project. Recently I had two sets of business cards made up by VistaPrint.com (for the cost of shipping). One card reads "The Civility Solution, Thank you for being nice to your customer! Read your story tomorrow at my site" On the back I have a handwritten "Thank you!"
Employees should be recognized for making customers feel special, so I write their stories and post them on my site.
The second card reads "The Civility Solution, Changing the World, One Kindness at a Time. Customers appreciate kindness. Maybe next time . . . Read your story tomorrow at . . ."
An employee at the new Staples store in Westfield was so rude and nasty to me and to her own sales clerk that I decided to write about that experience. As a result of this woman's tirade, my awareness is greatly heightened to both wonderful and horrible employees who deal with the public.
Solutions to lack of civility do exist. I have a training program and a "Secret Shopper Tips Booklet" which allows employees to interact and subsequently rate others in their same position but in another establishment. Maybe awareness is all they need.
If you have a story you would like to add, please contact me, and I'll put it on my site.
Happy, happy,
Gail
P.S. Check out my bookstore on amazon.com.
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Feature Article:
SITES AND TIMES
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The scheduling of your presentation requires that you consider the best times, best days, and best time of the year. After going through all of the work preparing and promoting your program, you want people there in droves.
BEST TIMES: September and October and early November as are April and May. Mid-January, February, and March are okay, according to the location.
If in a cold environment, you may be playing roulette with the weather. June, July, and August are not the best months, unless you are speaking at a resort or on a cruise line.
The least favorable month is December.
BEST DAYS: Tuesday, Wednesday, and Thursday are the best days for general presentations. Friday is iffy. If you are presenting a business topic, people may not want business to intrude on their weekends. Saturdays are good for personal development.
Avoid Sunday and Monday unless they are part of the personal development seminar.
TIME: Your audience dictates the best time. For clerical personnel, 8 a.m. is fine. Homemakers usually find anything before 9 a.m. challenging. If, however, you are doing half-day programs, 8 to 12:30 or 12:30 to 5 is considered the norm.
Warning: most people like to get out before 5 o'clock. For a full-day seminar, 9 to 4 is preferable. In the evening, 6 to 10 is good for a seminar or perhaps 630 to 9:30.
What does not work is holding multi-day evening seminars on consecutive nights.
And remember, ALWAYS START ON TIME! It is not acceptable to punish those who arrive on time by waiting for stragglers. Plan a half hour greeting time, if necessary, to prevent people from coming in late. Let them think the program starts at 8:30 a.m., when in reality, you are planning a 9:00 start. If anyone remembers Erhardt Seminar Training (EST), the doors locked at starting time--perhaps a bit stringent, but late-comers are very annoying.
Enjoy!
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Quote of the Day
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"It is our attitude at the beginning of a difficult task which, more than
anything else, will affect its successful outcome."
William James
1842-1910, Psychologist and Author
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Gail Cassidy
gail@coachability.com; (908) 654-5216
http://www.Coachability.com
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