The Seminar Source Objectives:
· To encourage readers to offer seminars as part of their businesses.
· To increase awareness of ready-made seminars available..
· To provide tips on how to earn money giving seminars.
· To provide samples of available books and seminars you can use. Month/Year
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Greetings! A segment of Bob Proctor's Six Minutes to Success this week talks about advice a young efficiency expert, Ivy Lee, who attempted to give Charlie Schwab, founder of leading provider of investment services, many years ago.
Ivy Lee told Schwab "I've an idea for you that would make you much more successful than you already are."
Schwab responded, "I already have more good ideas than I can use. If you can give me an idea that would make me do the ideas I already know how to do, I'll give you anything you ask."
Lee agreed. He told Schwab to pick up a piece of paper and a pen and said, "I want you to write down the six most important things you have to do tomorrow. Tomorrow morning when you wake up, do #1 and don't think about #2 until #1 is done. When #1 is complete, go on to #2 and complete that one. Continue until you are done. If you don't finish them all, that's okay; just put the uncompleted ones on your list for tomorrow.
"After you have done this for a while, just send me a check for what you think it's worth."
A while later, Ivy Lee received a $25,000 dollar check from Mr. Schwab who said this simple technique was the most valuable lesson he learned from a dollar and cents point of view."
All week I've been making my list each night. I rarely complete all six items, but it does keep me focused. Give it a try!
Happy, happy,
Gail
P.S. Check out my bookstore on amazon.com.
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Feature Article:
MORE PROMOTIONAL IDEAS
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by Gail Cassidy
· Give free talks. Rotary Clubs in almost every city in the United States as well as overseas need 52 speakers a year. Local groups are always looking for speakers, and the benefits to you are
1) you get your name out there,
2) you can get a list of members (have a drawing in middle of presentation, for which you will need each person's business card),
3) you may get new clients, and
4) you may get referrals.
· Get a demo tape made-FREE. Find the closest college that has video production classes. Offer them a free talk in return for having a video made of yourself giving the talk.
· Prepare a one-minute commercial and be sure to include the benefits-"What's in it for me?"
· Create short articles on your topic, 500 to 1,000 words, and tailor your article to a particular audience
· Write a new release and include a "hook"
· Get a publicity photograph
· Prepare a press kit, a folder with pockets that contain your photograph and articles, testimonials, and brochure/flyer.
· Gather testimonials. They are vital to selling you and what you can do. That is why evaluation forms are so important at the end of a session.
· Keep a file of other people's printed materials.
· Set up a workable budget.
· Network
· Put your flyer on bulletin boards.
· Use your own voice mail message to promote your programs.
· Create a tips sheet, a baker's dozen, and put it in your press kit.
· Get a good mailing list if using direct mail.
· Place ads in your local paper.
· Donate a ticket to your presentation.
· Get interviews on radio and/or TV.
· Get reprints of your articles and distribute them.
· Write books, booklets, tips.
· Get printed bookmarks with your name and information on them.
· Provide Calendars with your company's name or logo
· Provide Caps with your company's name or logo
· Sponsor a baseball team and provide T-shirts.
· Make a CD or DVD
· Develop software to go along with your program.
· Plus anything you can think of to get your name out there.
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Quote of the Day
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"The mediocre teacher tells. The good teacher explains. The superior
teacher demonstrates. The great teacher inspires."
William Arthur Ward
Author, Editor and Pastor
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NEXT WEEK
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How Attending Live Events Can Boost Your Business
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Gail Cassidy
gail@coachability.com; (908) 654-5216
http://www.Coachability.com
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