The Seminar Source Objectives:
· To encourage readers to offer seminars as part of their businesses.
· To increase awareness of ready-made seminars available..
· To provide tips on how to earn money giving seminars.
· To provide samples of available books and seminars you can use. Month/Year
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Greetings! This morning the temperature was 14 degrees with a wind-chill factor below zero, a typical February morning. The good news however is two-fold: the sun was shining and I actually heard birds singing--true harbingers of spring in the offing. That's exciting!
Maybe Pauxatawny Phil was wrong; maybe spring is right around the corner.
Another exciting thing about February is I have a new project I'm working on, and that's exciting!
January and September are great months because they represent new beginnings; however, February to me has always been even more exciting because I almost always have a challenging project to work on, something I've never tackled before.
Today's newspaper has ideas for great February projects--tips and tools to luxuriate in your own home spa, getting garden tools ready for spring, planting seedlings, visiting the Morris County Library in Whippany to see the Esquire magazine covers from the 60's (Andy Warhol drowning in a can of tomato soup, etc.), mastering a new recipe, planning a special Valentine's Day celebration for your family, reading that great novel you received at Christmas, catching up on the magazines that have been piling up, and so much more.
One February many years ago I took a macrobiotic cooking course in New York City at a pretty well-known author's apartment--that was exciting! Another February I spent time at a fasting retreat in upstate New York where I met fascinating people--no food is a great equalizer--you couldn't tell the rich from the poor--we were all hungry. It was so cold there that one man's back window of his car froze and shattered during the night. One February I visited my college roommate in Sierra Vista, Arizona--that was really great!
I find every February to be a great month to warm my body and mind with a fun challenge, a fun activity, a fun visit. "Fun" is warmth.
I'm always amazed by how my exhilaration is so readily affected by internal factors such as being challenged by something new to learn or place to go and by natural external factors such as the warmth of the sun, the crispness of the fall and winter air, or the smells of a particular season.
I am also aware that sometimes I have to be consciously aware of choosing the ideas and activities that are positive and exciting. It is easy to slip downward when physically uncomfortable and feeling confined. One way to maintain positivity is by reading the uplifting words of people you admire.
The words and famous quotations of others can have a positive affect, such as the one I received today from Bob Proctor's "Insight of the Day." "If you concentrate on finding whatever is good in every situation, you will discover that your life will suddenly be filled with gratitude, a feeling that nurtures the soul." - Rabbi Harold Kushner, Author of When Bad Things Happen To Good People.
May your thoughts keep your warm.
This weekend we are in Charlottesville, VA, at our grandson's first birthday--another exciting adventure!
Happy, happy,
Gail
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Feature Article:
PROMOTING YOUR SEMINARS
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by Gail Cassidy
OTHER PROMOTIONAL IDEAS:
· Give free talks. Rotary Clubs in almost every city in the United States as well as overseas need 52 speakers a year. Local groups are always looking for speakers, and the benefits to you are 1) you get your name out there, 2) you can get a list of members (have a drawing in middle of presentation, for which you will need each person's business card), 3) you may get new clients, and 4) you may get referrals.
· Get a demo tape made-FREE. Find the closest college that has video production classes. Offer them a free talk in return for having a video made of yourself giving the talk.
· Prepare a one-minute commercial and be sure to include the benefits-"What's in it for me?"
· Create short articles on your topic, 500 to 1,000 words, and tailor your article to a particular audience
· Write a new release and include a "hook"
· Get a publicity photograph
· Prepare a press kit, a folder with pockets that contain your photograph and articles, testimonials, and brochure/flyer.
· Gather testimonials. They are vital to selling you and what you can do. That is why evaluation forms are so important at the end of a session.
· Keep a swipe file of other people's printed materials.
· Set up a workable budget.
· Network
· Put your flyer on bulletin boards.
· Use your own voice mail message to promote your programs.
· Create a tips sheet, a baker's dozen, and put it in your press kit.
· Get a good mailing list if using direct mail.
· Place ads in your local paper.
· Donate a ticket to your presentation.
· Get interviews on radio and/or TV.
· Get reprints of your articles and distribute them.
· Write books, booklets, tips.
· Get printed bookmarks with your name and information on them.
· Calendars
· Caps
· Sponsor a baseball team and provide T-shirts.
· Make a CD
· Develop software to go along with your program.
· Plus anything you can think of to get your name out there.
One book that has to be in your possession if you are serious about the seminar business is Paul Karasik's, How to Make it BIG in the Seminar Business.
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Quote of the Day
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"When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left, and could say, 'I used everything you gave me.'"
Erma Bombeck
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NEXT WEEK
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MORE ON PROMOTION
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Gail Cassidy
http://www.Coachability.com
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