The Seminar Source Objectives:
· To encourage readers to offer seminars as part of their businesses.
· To increase awareness of ready-made seminars available..
· To provide tips on how to earn money giving seminars.
· To provide samples of available books and seminars you can use. Month/Year
|
|
|
|
Greetings! The roar of the crowd is quieted, the excitement quelled, the streets of DC swept and cleaned, but enveloping so many of us are the exciting feelings of hope, optimism, and a sense of renewal.
Our new president is obviously very bright, young, and fit--three positives, but there is more, a lot more than appeals to so many people all over the world.
As I observed President Obama watch the marching bands from the viewing stands on Inauguration Day, I got it--HE CONNECTS WITH PEOPLE. What does that mean?
Many years ago my husband and I received free tickets to a very expensive dinner for a candidate for the senate. We were delighted. The dinner was excellent, and the humorous comedian, Henny Youngman, was the master of ceremonies.
When dinner was over, the guests lined up to shake hands with the candidate. I felt so honored--until I got within two people of him. As he shook each person's hand, he looked over their shoulder to the next person in line. I never once made eye contact with him; he was too busy looking over my shoulder and mouthing the correct words as he shook my hand. He never saw me! I wasn't important enough to warrant his attention. What's Maya Angelou say: "People may not remember what you did or what you said but they will always remember how you made them feel."
Barack Obama innately follows Maya Angelou's sentiment. From the viewing stand, he applauded the marching bands, but even more, he CONNECTED with them, making eye contact, pointing, making the band members feel as if they had been seen. That was my "aha" moment, seeing him look with such kindness and appreciation at each group and they walked by.
His oratorical elegance, his grace, his confidence, and his quick-witted sense of humor add to his specialness, but what brings that specialness home is his ability to CONNECT.
CONNECTION implies acceptance, even if not in agreement. It implies respect.
The difference between eye contact and CONNECTION lies in one word--sincerity. People feel it, sense it, know it when they see it. That's what I perceive as President Obama's great attribute, his ability to CONNECT.
As teachers, speakers, presenters, we know how important it is to CONNECT with our audience. CONNECTION makes the difference between success and failure.
I feel certain that we have in store for us a fantastic opportunity to fine-tune our skills just by carefully observing our new president over the next eight years.
Happy, happy,
Gail
|
Feature Article:
PROMOTING YOUR SEMINARS
|
|
by Gail Cassidy
For many presenters, designing, mastering and delivering the program are the fun parts of the business. For others, promotion is the fun part. Whichever segment of the business you most enjoy, both are equally important.
You may want to start with an inexpensive brochure, one you can create on the computer and then have copies made.
Start collecting brochures from those who work in home-owned businesses, small companies, and in large corporations. By amassing quantities of brochures, you will be able to see what appeals to you and what does not.
Creating a brochure enables you to crystallize your thoughts and put them on paper. From your brochure you can create your 30 second elevator speech, so when someone asks what you do, you can immediately respond with clarity.
My first one-page brochure was a piece I started with many years ago before I even had my own company name. You can see that it was simple and inexpensive. If you can add graphics, that's a plus, but keeping it black and white keeps the cost very low. This is how the first one looked on an 8 1/2 x 11 sheet of buff colored paper:
BE THE BEST THAT YOU CAN BE!!
HOW?
ANSWER THE FOLLOWING QUESTIONS:
(1) DO YOU REALLY KNOW WHAT YOU WANT TO DO? IF IN DOUBT, LOOK INTO
DISCOVER YOUR PASSION
This is an all-day workshop designed for those desiring to discover their "passion" or "mission" in life. It is designed to help you figure out the best occupation for you. You could be looking for your ideal vocation or avocation. This is also appropriate for students about to enroll in college or about to embark on a career after high school or college. Class members will be introduced to a technique which will capture their thoughts and feelings and will enable them to follow the philosophy which says, "Find what you love to do and never have to work a day in your life." Fee: $75 each
(2) DO YOU HAVE THE LEVEL OF CONFIDENCE YOU WOULD LIKE TO HAVE? IF NOT, LOOK INTO
SELF-IMAGING FOR SUCCESS
This two-day course emphasizes building self-esteem by experiencing improved communication skills, listening skills, goal setting skills, time management skills, organizing and presentation skills. Participants learn how to acquire a professional presence, how to control attitude and level of enthusiasm, plus develop leadership skills. Participants will be videotaped at selected sessions.
The objectives of this program for the participant are: To develop skills desired in order to be the person he/she wants to be; to learn how to control attitude in order to be the person he/she wants to be; and to learn the basic interpersonal principle that all human beings respond to. Fee: $150 each
(3) ARE YOU COMFORTABLE WITH THE IMPRESSION YOU MAKE IN YOUR INTERVIEWS? IF IN DOUBT, LOOK INTO
INTERVIEWING SKILLS AND IMPRESSIONS
Because we can't make a second first impression, we have to be prepared to make the best possible first impression. In this all-day workshop, participants will learn how to prepare for the interview, how to project composure, how to get ready for questions most asked by interviewers, and how to follow up. How important is preparation, listening and body language in an interview? This will be an interactive program, part of which will be videotaped. Fee: $75
Cassidy Associates
Westfield, N.J. 07090
(908) 654-5216
Very simple and very inexpensive!
Each of the three segments also appeared in the Westfield Adult School brochure every fall and spring session.
Today I compile tri-fold brochures, which are easy to do and update on my Apple iPages program. I print only the number I need rather than ordering 100 copies which are quickly dated.
Next week I'll take you to the next step in promoting your seminars.
|
Quote of the Day
|
"Every person I have known who has been truly happy, has learned how to serve others." -Albert Schweitzer
|
|
|
NEXT WEEK
|
PROMOTING YOUR SEMINARS
PART TWO
|
|
Gail Cassidy
http://www.Coachability.com
|
 |
|
|
