milkworksheaderlogo
In This Issue
Win a Gift Certificate
Staff Retreat
Milk & Cookies
Thank You Liz
Formula Advertising
Human Disgust???
MilkWorks Award
Upcoming Events
Join Our List

Join Our Mailing List

Babyworks

Shop babyworks
online!
sophie the giraffe
Your favorite babyworks products are conveniently  online!

 

babyworks is
on facebook
Like us on Facebook
 

Piggy Paint ~
natural as mud!
Piggy Paint
Even the littlest fashionistas can wear Piggy Paint, a hypoallerganic, low-odor, non-toxic, eco-friendly nail polish that's as "natural as mud." Founder Melanie Hurley developed this safe alternative in response to the smelly, solvent-based polishes her daughters loved so much. babyworks is excited to welcome Piggy Paint in lots of bright and cheerful colors!
 

Bamboo - great
summer swaddle!
Aiden + Anais bamboo swaddle

Aden + Anais has the market cornered on the softest swaddle. Going beyond even the luxury of the famous muslin, Aden + Anais has created a cloud-like bamboo blanket that is lighter than air. The moisture-wicking properties of the extra-gentle bamboo fibers make this the ideal summer swaddler.

 

Bravado's tank
takes on summer
Bravado tank
Customer favorite alert! The Bravado Essential Nursing Tank has an actual built in bra (no scrawny shelf bra here) that supports up to a G cup. Suede Blush is a new summer color, with Jester Red (perfect for Nebraska) coming out soon!
 
Win a
gift certificate!

shoppingcart
Congratulations to Melanie Pflanz! She won a $25 gift certificate by registering for our monthly drawing. Just stop by the front desk and fill out a card. We'll enter you in the drawing.

Our gift certificates make the perfect baby shower or new baby gift!

********
babyworks is an on-going fundraiser for MilkWorks. It supports our educational and clinical services, and allows us to be a community breastfeeding center.









































































Issue: 73
July 2013
Family

The Soapbox of Breastfeeding ...


By Ann Seacrest, RN, IBCLC, Executive Director of MilkWorks
annseacrest
Ann Seacrest

As a community breastfeeding center, we like to educate the public about breastfeeding. Students from UNL who come to MilkWorks often leave amazed at what they learn about infant nutrition. But we also want to avoid being pushy. Our primary role is to support mothers who want to breastfeed, not tell them what they must do. Success is when we can help mothers navigate the unknowns of breastfeeding. 

Every once in a while, a study is released that makes it worthwhile to "get on my soap box" (as my children would say). In 2010, Pediatrics published a cost analysis that drew national attention. Researcher Dr. Melissa Bartick made the case that the US would save $13 billion and prevent 911 deaths per year if 90% of infants were breastfed exclusively for six months.

Dr. Bartick and her colleagues are now making a case for the health of mothers.

It is worth
reading more ...

One Heck of a Slide!
The MilkWorks staff
The Milkworks Staff
We want to extend a special thank you to Firespring for letting MilkWorks gather in their beautiful facility for our annual retreat. Their generosity allowed our staff to reflect upon the past year and focus on how we can continue to create a healthier community by helping mothers breastfeed their babies.
 
Firespring, a local company that provides marketing expertise and website technology and support for small businesses/nonprofit organizations, opens up their wonderful space to non-profits for free. (Ask us about their slide - it's way too much fun!)

Third Annual Milk & Cookies
 
Chocolate covered strawberry

On a rainy June 8th, nearly 140 people joined together for a night full of desserts, cocktails and celebration. This year, $13,000 was raised for the Best Beginnings Fund, established so that no family in our community has to go without the breastfeeding support they need.

Thank you to everyone who supported our event through sponsorships, hosts, raffle tickets and attendance. A special thank you to Dr. Todd and Lisa Tessendorf for opening their home to so many supporters of MilkWorks.

View our photo gallery on facebook   

 

Thank you, Liz Ring Carlson!
Liz Ring
Liz and daughter modeling for babyworks in 2007!

Liz Ring Carlson
has served MilkWorks in many capacities - as a faithful member of our Board of Directors, chair of the Fund Development committee and die hard breastfeeding advocate. Liz also recently chaired the successful Milk & Cookies fundraising event.

As Liz retires from our board of directors, MilkWorks extends our sincere appreciation. Thank you, Liz,  for letting us use photos of you and your babies all over the place, and for all you've done for MilkWorks and breastfeeding mothers. You truly are a gem!

Formula Advertising - What Does It Mean?
 

Birth MagazineLast month in her blog about the "Royal Baby Watch," Ann mentioned the placement of formula ads in People magazine. Recently, a study was published in the journal Birth exploring women's interpretation of formula advertising and the impact the ads have on their opinions of breastfeeding.

Study participants report that formula ads convey an expectation of failure with breastfeeding, and lead mothers to believe that formula is a solution to fussiness, spitting up, and other normal infant behaviors. Additionally, participants report that the ads are confusing. Is formula feeding superior, inferior, or the same as breastfeeding? This confusion is increased when formula is distributed by health care practitioners and institutions, suggesting provider endorsement.

Formula ads deserve attention because of this confusion. You can find the full study here.       

 

Chest Hair, Breast Milk ... and Human Disgust?????

Human hair coat One of our faithful fans sent us a link to a fascinating article on NPR's web site. The article may be about chest hair, but it certainly makes us all think more about how our culture perceives human milk.
 
Feel free to let us know your thoughts on our facebook page.


MilkWorks Receives IBCLC Care Award
 

IBLCE logo This past June, MilkWorks was awarded the International Board Certified Lactation Consultant (IBCLC) Care Award for Community Based Agencies. The award recognizes excellence demonstrated in ILCA logo staffing with professionals certified by the International Board of Lactation Consultant Examiners as part of a maternal child health care team, and for breastfeeding activities that demonstrate promotion, protection, and support of breastfeeding.

This designation has only been open to qualified hospitals and health care facilities but has recently been expanded to include community agencies. To find out more about the award and other recipients, visit www.ibclccare.org

 

Upcoming Events

Energy Festival

Teach a Kid to Fish logo Join Teach a Kid to Fish, a local non-profit organization energizing the movement to prevent childhood obesity, at the Energy Festival, Saturday, July 20. Take part in a 2 mile or 10K stroller-friendly walk or jog as part of the Cornhusker State Games, and stick around after the event to learn more about what our community is doing to combat childhood obesity. Registration is required by July 18, or onsite the day of the event for an additional charge. Visit the Cornhusker State Games website for more information. MilkWorks will be there!

Be a Breastfeeding Friendly Workplace
Adam Prochaska
Adam Prochaska
Learn what it means to be a "Breastfeeding Friendly Employer" and more about the changes to the Fair Labor Standards Act at this lunch and learn in David City on Tuesday, July 23. Great for business owners, wellness coordinators and human resource managers. Our very own Adam Prochaska, MilkWorks Board President, will be presenting. Register by calling 877-377-3573 by July 15, fee is $5.

La Leche Loco Run
Join the La Leche League of Lincoln for the 2nd annual "crazy milk" family fun run on Saturday, August 10 at Mahoney Park. Register by July 10 to be guaranteed a t-shirt to show off your support! Visit the race website to print the registration form.

Olson Center Breastfeeding Conference
Registration is now open for the biennial Olson Center Breastfeeding Conference in Omaha, Wednesday, August 14. This excellent one day event is perfect for nurses, midwives, breastfeeding educators, lactation consultants and breastfeeding advocates. The famous Suzy Meyers  will be presenting. Registration is required. Visit the Olson Center's website to learn more.



Summer afternoon-summer afternoon; to me those have always been the two most beautiful words in the English language.
~ Henry James 

 

MilkWorks, your community breastfeeding center

Like us on Facebook