Q&A  

The prosperity of SNAG is dependent upon the prosperity of its membership, the exposure and relevance of our organization, and the partnerships and sponsors it can secure.  What strategies do you have for generating new revenue for SNAG and new opportunities for our members?

Nicole: SNAG thrives with its members' success and I do believe there are ways in which SNAG could help promote its participants and therefore provide a platform for their prosperity and growth. Overall I think that SNAG has been very forward thinking in regards to trying to keep relevant through redesigning the website, reaching out through various medium platforms such as Pinterest, Facebook, and Twitter - AND I believe that thinking of new ways in which to display work, such as the first Online Exhibitions, have also proven to be beneficial for members and reaching a broader audience. Can we do more? Sure, you can always do more, however, financially this is a very difficult question to address - especially when SNAG itself has recently come up against economic difficulty.

Currently there is a trunk show at the national conference, now in its 4^th year of displaying work of members. I think this is a wonderful idea and should continue, however, we are essentially selling to ourselves. Could SNAG continue this idea and host a 'Members Trunk Show' of sorts at the SOFA exhibitions, ACE, ACC or even Craft Boston?

Would it be possible to partner up with our Craft Centers? Could SNAG provide a further exposure to SNAG members at organizations such as Penland, Arrowmont, Haystack, Touchstone, ...., or even some of the craft museums - such as National Ornamental Metal Museum?

Also, further connecting to our sponsors - or finding new ones - could help.  Currently Rio Grande sponsors a design competition - this is a great way to have a company take a vested interest in what we create and that we use their product make ideas a reality. I think this relationship is under utilized and SNAG could approach several other companies/manufacturers with this idea for exposure of both the product and the creative result. These could also form new internships or work-studies with sponsors to help members gain valuable skills and knowledge.