Facebook is a powerful networking tool that can help you build relationships with new professionals and introduce your product or service to entirely new markets and groups of people. That is if you know how to use it. Here are five steps you can take to get started with Facebook and use it to build a professional network.

Understand Facebook's Informal Tone
Before you dive into Facebook, first understand that it's a little more of an informal platform than other well-recognized online networking tools designed exclusively for professionals, like LinkedIn. Granted, if you wish for your Facebook posts to be straight-laced and by the book, then you're perfectly within your right to do so. However, just be aware that Facebook gives you more freedom to let your personality shine, which could work to your advantage (if you're a likeable human being). Therefore, when interacting on Facebook, be yourself. You never know, authentic interactions could lead to much more than making professional acquaintances--you might end up making a new friend.

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View your calendar as a dashboard and drill into the data. You'll see how you spend your days, and maybe identify ways to save time. Go to New, and select My Calendar. Import your calendar data and view some interesting metrics like how many hours you've spent in meetings and who you meet with with most.