Grandson Bryce stayed at the house with me to hand out the candy. I tried to interest him in watching the 1922 classic silent movie "Nosferatu" (if it ain't the first vampire movie, it's darn close).

Let's just say Bryce isn't waiting breathlessly for me to get my hands on "Metropolis" as a follow up.

And that's ok. He tried something new (ok, old), decided it was lacking, and that's that. By measuring his interest (or lack) I know not to try that again.

One of the secrets to successful marketing is measurement. You don't just develop materials, send them out, hope for the best, and repeat.

Nope, you measure the results of the released materials. From the results of the measurements, you repeat (and hopefully improve) the successes and either tweak or wholly abandon the failures.

Well, I've measured our materials.

You folks like toilets.

I'm not judging. Just observing. But we (like everybody else) measure the amount of web activity our eNewsletter generates. How many openings, how many clicks on each of the links that we have. All that good stuff.

Yup, you sure like toilets.

Last month's issue included a mention of a luxury line of portable toilets (still love the name "Porta Lisa"), and a link to details behind the luxury 'loo.

Over 40% of the clicks that were people wanting to know more about the toilets. 10% were interested in Google Glass. 13% in Windows 8.1.

I seriously considered creating a "bathroom of the month" link or the like, then decided against it.

But one of the things we are going to be starting in December is a monthly hour long webinar on getting more use out of your computer. We don't have the details yet, but the tentative date is the second Thursday of the month at 11am eastern. But the goal is to spend some time on tools like Word, Outlook, Windows and show some simple things to make them more productive for folks just like you.

For now the "live" version of this is going to be for our clients only, but we'll place them on YouTube soon afterwards.

And it took a bit of soul searching whether to make this open to everybody. In the end we weren't sure how popular this was going to be. Limiting the live event to customers but making the results openly available seems like a good compromise.