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The DMCM Community Newsletter
a direct marketing resource for using customer data, channel selection, skillful copy and design, relevance, postal regulations, and measurability of response for your company's marketing communications.
Greetings!
The DMCM abbreviation stood for Direct Mail Company Marketing. Today, just like anything in the direct marketing industry, it has changed to Direct Marketing Communications and Management.
I still write a lot of direct marketing and mail articles, but also manage marketing content and strategy helping clients get more value out of their marketing dollar. Call me for a few ideas on how I may help.
In an upcoming article in Direct Mail Success, I write about benefits. "People buy benefits, not the product."
Recently, I spoke with a variety of customers on their marketing plans for 2013. With the benefit article in the early stages of completion, I decided to put a list together of my benefits as the company president for Marketing Communications Group.
I came up with a list 21 benefits but there are many more as you can attest once you read it. Click here to read the list. I bring a lot of experience, the old and the newest, in marketing communications and strategy.
The main benefit I bring to any organization is I care. Yes, I  know it's easy to say, but people who have worked with me will agree.
Stop by DMCM to read more about all the latest marketing offerings for you in 2013.
A heart full of thanks for reading. Enjoy your day.
Mike Deuerling
800-251-3608 MD@dmcm.net
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"It's what you learn after you know it all that counts."
Harry S. Truman, 33rd President of the US
There are many professions that require periodic educational training. My wife, a nurse and hospital manager frequently updates her skills to be certified.
When I received my degree in Marketing, there was no such certification process. Today is no different. However, that did not stop me from learning. I have my own certification process that I abide by each and every day.
In 1984 I became a small business owner. Anyone can start a business. The only certification for being a small business is to keep learning ways to s  tay in business and become successful. If you enjoy collecting pictures of dead Presidents and have a vision of customer's smiling faces, you know what I mean.
Being a small business owner requires leadership skills, even if there is only one person. Operating a small business is complicated. I learned early on, if I don't have a skill to get a need accomplished, I must find a person with that skill set and use them as a paid resource.
A small business can't be everything to everyone, but can be something to someone, such as prospects and customers. Take a cue from your best customers. Learn about them and what you can do to make their buying experience more enjoyable. Now that would make a great certification program in anyone's business.
The ability to learn is a vital skill set all of us need to succeed. How you develop this skill set is entirely up to you. I do know one thing for sure... once you commit to developing your skill sets, the payoff can be your biggest reward in life.
Have a successful and enjoyable 2013!
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The Writers Block
If you ever feel empty and lose that writing feeling, give me a call.
I love marketing. Marketing impacts every business. Let me add impact to yours.
Now, what group sang the original, "You lost that loving feeling?"
The first correct answer wins a free article from the Direct Mail Success archives for a one time use in your company marketing. |
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