Building customer loyalty with trust is now more important to assure customer satisfaction

November / 2012

Issue: 214

Referral Cop

The DMCM Community Newsletter

Direct Marketing Communications and Management...

a direct marketing resource for using customer data, channel selection, skillful copy and design, relevance, postal regulations, and measurability of response for your company's marketing communications.

Greetings!

In the business of direct marketing, everything runs on data.

And why not. Data and its analysis makes direct marketing more successful.

Read on and I'll show you how to start.

This is not about big data. I'm talking about the data our small business can use and respond to.

This fall, I received 2,440 page views on four articles that ran on the Constant Contact Community board. One of the four articles received over 1400 page views. It was about lead generation. That data makes future articles easier to write about and yields a bigger audience.

On our websites I post articles and use a link on the home page, above the fold (yes, that term is still in use), leading the visitor to the page. In November I averaged over 500 page views. I know what visitors are interested in reading. It makes the web more engaging because the content is relevant.

In October, there were over 1500 page views on my blog. I linked a variety of posts for discussions I was involved in on LinkedIn. Almost 80% of the traffic on my blog was from LinkedIn. I will reach 100 posts sometime in January.

Data makes content relevant. Content increases the odds of engagements. Relevant content builds better business relation- ships.

I have many more ideas to share with you.

Need content? Need to track content? Need an independent analysis of your data?

Go to a trusted source for all your content and direct marketing needs. Forward thinking using direct marketing since 1984.

Call today for free analysis of your company's direct marketing.

Want to know how to use content to build trust? Read the next article.

800-251-3608 MD@dmcm.net

Building customer loyalty with trust...

is now more important to assure customer satisfaction.

Your actions as a company and commitment to customer satisfaction is one of the easiest means for you to establish trust. Any successful relationship is built on trust, and if you set that as a goal for your company, you will be rewarded.

Here are a few questions that you need to answer before you start sharpening the pencil to write down ideas for a trust promotion.

Is your company actually addressing people's needs?
If yes, do they believe you? The simplest test is to ask your customers.
Talk with your company supervisors. Do they confront hard issues in a timely fashion?

Do your employees make excuses for errors made during a customer order?

Make sure your company honors exceptional promises. Numerous companies tout service but few deliver. If you make promises you cannot keep, the life of your company is on a ventilator. It's only a matter of time before it switches to off.
There is always time to make amends to a customer. But if it happens again, your order is hanging by a thread. Here are a few ideas to establish stronger trust with customers.

Use testimonials.

Are you actually addressing people's needs? Do they believe you? The simplest way to get your customers opinion is to ask them. People pay more attention to what other people say about you than to what you say about yourself. Testimonials from people who have had a positive experience with your company make the task of building trust easier. Whatever you do to build customer referrals and word of mouth, including frequent-buyer programs, prizes or discounts, will be well worth it.

Use editorial writing styles rather than ads.

People resist a hard sell. And they resist and distrust ads that seem too good to be true. The amount of information online can question, whether true or false, and blast holes in any hard sell. When your approach is softer - more one on one - when you include testimonials and stories - you build trust. Nowadays, with the information excess experienced by consumers, it's easier for them to be skeptical.

Give away something.

People like "Free." Whether it's an article, report, workshop, or a free in-home demonstration, you add credibility and trust to the relationship. The giveaway should be in harmony with your product or service. If you collect personal information with the giveaway, disclose how you use this data in future correspondence.
Is your product or service benefiting all that use it? Use this simple test to learn more about people needs by asking them in return for something free. Is it better quality? Better service? Speak to a "live" person?" The answers are what the customers are valuing over competitive products or services.

Please read a few more ideas...

800-251-3608 MD@DMCM.net

The next issue of Direct Mail Success is now available for review and customizing for your company needs!

Direct Mail is the Engine that Powers Direct Marketing...

With a V-8 under the hood, here are 8 reasons direct mail is high octane.

Mike Deuerling 800-251-3608 MD@DMCM.net

Postal Awareness website link

© 2012 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art or John Deuerling.

In This Issue

Marketing is looking for a few good people

Direct Mail Success, Vol 12, No. 4 is now available

Direct Mail is high octane...

for your direct marketing!

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800-251-3608

Is there value in using a strategic marketing plan?

Yes, but planning is something that always goes on the back burner. It's not puzzling and easier than you think. As they say at Lowes, "lets build one together."