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Hello Everyone,

     In my opinion, our dry aged beef is the best in the world as it is ethical, sustainable, nutrient dense, and delicious. With that said, color is flavor with a good sear on your steaks or roasts. With a frozen steak, the health department wants a professional chef to defrost with the following technique:

• Leaving the steak in its vacuum sealed bag, place in a shallow pan sitting in the sink.
• Run low volume, cold water over and around the steak to thaw the meat.
• Continue until the meat is thawed- the rule is one hour per inch thick. When cooking a steak I prefer to leave it on the counter to come up to room temperature about an hour before cooking.  

     Here's a tip: Go naked! That is, use no ingredients for your first steak to get a better idea of the true flavor of 28 months of grass-feeding love. Don't forget - color is flavor. Because of the 21-day dry-aging, our meats brown beautifully, so sear that steak! I like a hot dry pan for surface area as well as its ability to contain the rendered fats which will help crisp the outside. And of course, fat is flavor too! Also, I hold the faces of the steak and sear the sides by hand first, which holds in even more moisture and flavor.

    Since I'm not a professional chef, I try to not walk away from steak, and constantly touch it for the "spring back" tenderness test. With a rib eye, I like to turn it every 3 minutes on high heat as this will continue to cook the outside to a very different texture compared to the inside which I like to be rare. Let set for ten minutes at room temperature with an insulating tent over it or in a cooled oven for ten minutes per inch thick to relax the proteins from the intense heat. Enjoy!

     The coupon this week is for $5 off any order of $50 or more on the web - the rump roasts are looking particularly tasty this week.

See you at the market,

Matt Prijatel

(213) 399-3055

matt@son-riseranch.com

Our Markets and Warehouse Hours

Visit our warehouse in Miramar 

(by appointment only) 

• Monday
• Wednesday
• Thursday
• Friday

Appointments are available from 10 am until 2 pm.  Please call 858-909-0945 for an appointment. Sorry, we do not take walk ins.

• Vista (Saturday from 8 to 12) 
• Little Italy (Saturday 9 to 1:30) 
• Leucadia (Sunday from 10 to 2)
• Hillcrest (Sunday 9 to 2)
• Encinitas (Wednesday 4 to 7)

You can download our latest price lists by clicking here. Please remember to place your order by noon on Friday for delivery to any of our weekend markets.

Also, if you see something on one of our fliers that you don't see on our web store - just call or write us... we probably have it, as our online store doesn't feature all our items yet.

We fill all our web orders first, before we pack up on Fridays - so if you've had trouble in the past getting something... ordering on our new website will put you at the head of the line.

Tips for ordering on the Web

My Rewards 

The SonRise Ranch Store Rewards Program is a great way to earn rewards and save money on products that you regularly purchase with SonRise Ranch. For every dollar you spend, you will receive 5 rewards points. All the points are tracked on our web store, so only purchases made though your Son-RiseRanchStore.com account will be accounted for. If you don't feel comfortable in purchasing through the web store, you can call our office and we can take your order over the phone, and you will receive points for these purchases as well. Points will not be credited for purchases directly at the farmer's market, so be sure to use the web store and order ahead!

For each 100 points you earn you can receive $1 in credit towards SonRise Ranch products (to earn 100 points you must spend $20 online). Points are redeemable in 2000 point / $20 increments only. You can receive points for any purchase made through our web store or over the phone (excluding CSA and Quarter Beefs). Your point balance can be checked by logging into your online account under "Other Features > My Rewards".

Here's how it works:

1. Once you've placed your order and it has shipped, your MyRewards Points will be redeemable for your next purchase. Excludes CSA and Quarter Beef purchases.

2. To view your MyRewards, simply go to MyRewards. You can visit this page at any time through your web store account to review your points balance, under "Other Features > My Rewards".

3. Enter the total amount (in points) you'd like to redeem below (100 points = $1). Must be redeemed in increments of 2000 points / $20.00.

4. Once you click Redeem Now, you are now ready to save on your next purchase. Upon placing your order, your available MyRewards will automatically be deducted from the total purchase amount.

5. Purchases made using your MyRewards are ineligible to receive additional points.