Susan's "Seal of Approval" is a benefit you should be using
In your competitive industry category, it is imperative that your set yourself apart from the competition in ways that they cannot compete. An important benefit of being a Susan's Pick is having the permission to use her seal of approval. For the internet, we have a "pop-up" logo that explains who Susan is and why it is a great endorsement to be chosen as a Susan's Pick.
You can also use the Seal of Approval image on your business cards, brochures, fliers,etc. If you do not have the artwork and the codes for the web "pop-up" just let me know and I will send them to you.
One more thing...if you have representatives selling for you, take the time to bring them up to speed on why being a Susan's Pick is special. It gives you an edge over the competition so you/they can talk about the quality of your services instead of price, price, price.
Can You Make A "Special Offer" For Your Services? I have a very strong background in direct marketing, and a special offer has always improved results for my businesses and clients, versus strictly image based advertising. An offer is a call to action!
Some industries restrict the kinds of enticements you can use, however there are often things you can offer that won't raise red flags.
In the next couple of weeks, I will be including "Susan's Picks" partner offers to Susan's newsletter subscribers, on her Facebook page (www.facebook.com/eldercareguru) and elsewhere.
If you can come up with a compelling offer for your product or service, email it to me right away so you don't miss out on the publication. If you have difficulty coming up with an offer, call me so I can help you. |