1. "Saying Yes does not mean yes": Nor does shaking head up and down. Rather it means "I hear you and I am trying my best to understand you." it does not mean they understand what you are trying to convey. Use photos when explaining. Perhaps interpreters. Use active listening to have your people repeat back in their own words what they understood. This last tip is helpful no matter the culture or language.
2. Personal connection: Don't treat all "groups" as the same. Get to know each employee personally. Ask questions about their life, level of education, hobbies, weekend. Develop a one-on-one relationship. If you care about them, they will care about you.
3. Small inexpensive gestures: food, gift cards, cold water in summer, hot chocolate in winter. Small gestures can go a long way to helping your employees feel better about the difficult work and weather.
4. Respect them: Never call them out negatively in front of others; do it in private and give them a chance to explain themselves. Show them respect and they will show you respect.
5. Make dress code (and other expectations) clear: If you have a dress code tell your employees explicitly what you allow and don't allow. Don't assume they 'get it.' This holds true for all your important company expectations.
6. Morning routine: Learn each person's names and say Hello individually in the morning - don't just walk by rushed. This shows respect and that your employees are significant, when the "boss" acknowledges them personally.
7. Family: Learn about their family and kids; ask them questions about how their kids are doing. Family is important to Hispanic culture, and mine for that matter.
8. Company parities: Pot luck parties can be inexpensive and your Latino workers can show off their food culture. Invite your employee's families to at least one party a year (My company's best parties had all the families getting together; and then we played soccer together).
9. Heated food. Food, especially heated food, is central to the Hispanic culture. Consider having microwaves on trucks or at job sites. Have electricity at job sites where appropriate to allow for heated food. If schedule changes during the week, let them know ahead of time, so they can plan accordingly regarding food.
10. Loyalty: Hispanic workers (and everyone) want to feel that they "belong to a group", and are "important to your company", and feel "safe" working for you. Doing this creates loyalty.
11. Group: Honor Hispanics in groups, not as individuals. For example, hang up a photo of their crew having just completed a job. Honor their crew. They want to belong to a group. This creates a we feeling also for non-Hispanic.
12. Religion: Some people may need a Saturday free to do activities for their church. Be ready for it, even if it is last minute.
13. Two jobs: Some may be working nights or weekends to make ends meet. Or they may be studying at nights. Be aware of this.
14. Responsibility: The reason Hispanic sometimes don't want to take responsibility is because they don't want to fail in front of others. If you want to promote them or have them take on responsibility, you must train them on the skills needed to manage others and to do the new tasks at hand (e.g. how to be tactful when managing others.) Also, play to their strengths: "I know you are very good at this..." Give them the confidence and skills to succeed if you want them to move up. Same goes for non-Hispanic - prepare your people to succeed.
15. Sports: Their sport is soccer (and sometimes baseball) but not American football or basketball. If you plan to use sports (watching, playing, talking about, using metaphors) focus on the sport that interests your people. Don't take Hispanics out to a football game as a reward, unless you know they love the game.
16. Heritage: Respect the country, region and city your immigrant workforce come from. Let them work in crews that take advantage of their home-town connections.
BREAKTHROUGH IDEA
Treat your front line laborers as the most important people in your company, and they will act that way!