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Clyde's Corner:
Imagine That!

As 2012 slowly fades from our memory, the disasters of the year behind us remain clear in the minds of BCP folks like us. Forgetting and moving on isn't in our business continuity genetic make-up. Moving forward with fresh approaches and more data to justify the time, money, and energy expended to make us more resilient is part of our make-up. This past year presented a host of major challenges for BC planners and IT DR staff. We'd like to believe that the lessons learned are lessons really learned. As I write this column, lower Manhattan still has pockets with no power, no telecom, and no internet as a result of Sandy. Homes and businesses in New York, New Jersey, and Connecticut still work to rebuild and recover. All across this fine land, we recognize how costly and time-consuming it is to rebuild and start over. We recognize that we are parents, children, siblings, family members, and friends to all those who need us when they need us. Whether it's our home or business, rebuilding and restarting is an arduous task. This was a year that saw less costly outages across the globe vs. 2011, but the outages that occurred were devastating nonetheless. If you were to take a look at the World Economic Forum's Global Risks report in 2012 (it usually comes out in February each year) the types of risks are so numerous. We don't necessarily plan for each, but we are ever mindful of the types of outages that could impact our staffs and business activities across the globe. The reality is that floods, hurricanes, wild fires, tornados, geopolitical risks, famine, economic disparity, civil war, political conflict, etc. are here to stay. I was recently reminded by a former colleague that several years ago when I was the leader of a BCM program, I wrote a song to the tune of Bob Dylan's "The Times they are a Changin'". I titled my song "The Risks They are a Rising" and had my wife play the guitar and sing the song via the polycom for one of my strategic planning sessions with my staff. It was a moment of levity, and we all sang along, but it also highlighted the importance of planning for so many different outage types that seemed to be changing and rising all the time. When you see me at the DRI2013 conference in Philadelphia, ask me to sing a few lines. None of you need to be reminded that our business is a difficult one and the outcomes of our rigorous planning are not always the intended (or predicted) outcome. That is the nature of this business. Flexibility must always be our middle name. I usually end my conference presentations by playing John Lennon's "Imagine" while I read these words: Imagine a management team that is completely supportive and engaged. Imagine a company with a completed and tested series of continuity of operations plans for all critical aspects of the business. Imagine all corporate colleagues prepared and ready for anything. Imagine an emergency response model that includes all the appropriate levels of leadership and corporate support teams to support the response and recovery. Imagine a crisis management program that includes all appropriate local authorities and internal resources. Imagine an IT department with fully-redundant and recoverable critical applications and data. Imagine a program that ensures critical resources are fully-trained. Imagine a program that has the appropriate emergency notification systems in place. Imagine the response, recovery, and return to normal all working as scripted and tested. Imagine a plan/program that has been fully tested and passes the most rigorous of audits. Imagine a management team that praises your work and stands behind you to deliver the viable program that protects your revenue stream, reputation, legal and regulatory concerns, and safeguards your staff. Imagine that! Happy New Year one and all! May this year be all that you hope for both personally and professionally. All the best, Clyde cberger@driif.orgP.S. Please feel free to e-mail me with your additions to my "Imagine" list above. I would really like that.
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Issue #47
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January 4, 2013
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Greetings!
Drive. That's what's on my mind these days, and not just because putting this weekly e-newsletter together for you is the best part of my job. It is, to be sure. But on a personal level, the word drive is fraught with emotion. My daughter is about to turn 16 and get her learner's permit. Yikes!
I taught her to ride a bike. I should be able to teach her to drive a car, right? Maybe I'm so nervous because there's so much more at stake. Crash your pretty pink bike and risk a skinned knee, crash a car... So, yesterday I asked her to start the car from the passenger seat -- just reach over and turn the key. Easy, right? Nope. She turned it to the left, didn't push it in, wasn't prepared to give a little shove when she met resistance. I was baffled. She's a super smart kid and she can't start a car?!
That's when visions of Heath bars started to dance in my head. I love Heath Bars as much as I love the Heath brothers (Chip and Dan) and their book "Made to Stick: Why Some Ideas Survive and Others Die." (FYI: I really love Heath bars.) My daughter and I were afflicted with what the Heaths call the "Curse of Knowledge," and I think it might be something you suffer from too when trying to explain or sell BCP. Check out this excerpt:
In 1990, Elizabeth Newton earned a Ph.D. in psychology at Stanford by studying a simple game in which she assigned people to one of two roles: "tappers" or "listeners." Tappers received a list of twenty-five well-known songs, such as "Happy Birthday to You" and "The Star-Spangled Banner." Each tapper was asked to pick a song and tap out the rhythm to a listener (by knocking on a table). The listener's job was to guess the song, based on the rhythm being tapped.
The listener's job in this game is quite difficult. Over the course of Newton's experiment, 120 songs were tapped out. Listeners guessed only 2.5 percent of the songs: 3 out of 120.
But here's what made the result worthy of a dissertation in psychology. Before the listeners guessed the name of the song, Newton asked the tappers to predict the odds that the listeners would guess correctly. They predicted that the odds were 50 percent. The tappers got their message across 1 time in 40, but they thought they were getting their message across 1 time in 2. Why?
When a tapper taps, she is hearing the song in her head. Go ahead and try it for yourself - tap out "The Star-Spangled Banner." It's impossible to avoid hearing the tune in your head. Meanwhile, the listeners can't hear that tune - all they can hear is a bunch of disconnected taps, like a kind of bizarre Morse Code.
In the experiment, tappers are flabbergasted at how hard the listeners seem to be working to pick up the tune. Isn't the song obvious? The tappers' expressions, when a listener guesses "Happy Birthday to You" for "The Star-Spangled Banner," are priceless: How could you be so stupid?
It's hard to be a tapper. The problem is that tappers have been given knowledge (the song title) that makes it impossible for them to imagine what it's like to lack that knowledge. When they're tapping, they can't imagine what it's like for the listeners to hear isolated taps rather than a song. This is the Curse of Knowledge. Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has "cursed" us. And it becomes difficult for us to share our knowledge with others, because we can't readily re-create our listeners' state of mind.
Bingo! That's what was going on with our impromptu driving lesson. I've been driving for so long, that for me, it's second nature. I was reenacting the tapper/listener experiment in my car, and I bet you do it too. We all do. The Heaths' book (read the first chapter for free online here) explains how to beat the curse (and I'll write about that next week), but the first step is to be aware of it. Tap. Tap. Tap.
Buffy Rojas
DRI International Director of Communications
brojas@drii.org
(610) 792-4802
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Digital News Asia Report:
Outstanding CBCP Award for Malaysia
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Ong Ai Lin, PricewaterhouseCoopers (PwC) Malaysia senior executive director, has been awarded the inaugural "Outstanding Certified Business Continuity Professional (CBCP)" award for her contribution to the field of business continuity management (BCM) in Malaysia, according to Digital News Asia.
The award was presented by DRI President Al Berman at the recent DRI KL2012 conference in Putrajaya Marriott Hotel. The award recognizes BCM achievements, professional excellence and contributions to the industry and the community.
"We are proud to have worked with a diverse group of clients on BCM to ensure their business continuity in an increasingly unpredictable business environment," Ong said when receiving her award.
Ong leads the Business Continuity Management (BCM) practice in PwC Malaysia and has supported many major organizations and growing companies in implementing BCM.
"[Ong] Ai Lin has demonstrated the highest level of professionalism in her efforts to make her clients more prepared. Her knowledge and dedication epitomizes the ideals of Certified Business Continuity Professionals (CBCPs) around the world," said Berman.
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DRI International Awards of Excellence: Nominate Now! |

You are invited to participate in DRI International's Awards of Excellence Program and Awards Gala Dinner to honor individuals and corporations who are leaders and innovators within our profession. This event will recognize those who have achieved a level of excellence in the fields of continuity management, technology recovery (DR), and crisis management. The challenges associated with building a successful business continuity management program are many and we strongly believe that as a global continuity management training and certification organization, it is our duty to recognize and celebrate excellence. For a list of awards categories, click here. To nominate, click here. And here is a list of FAQs. The awards will be presented as the culmination of the DRI International Conference at the Awards of Excellence Gala Dinner to be held at the Downtown Philadelphia Marriott Hotel in Philadelphia, on Thursday, June 6, 2013. Nominations are due by February 15, 2013. To assure a fair and unbiased assessment of all applicants, we have established a process that allows for blind judging by senior industry professionals drawn from amongst the most highly respected organizations, to independently judge the nominees in each category. For more information, contact the Awards Team by calling (866) 542-3744 or via email at info@drii.org.
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| Register Now for DRI2013 in Philadelphia! |
You know you want to go to our second annual conference, to be held June 4-7 in Philadelphia, PA. So, why not register for DRI2013 right now? Start the New Year right by making plans to attend a truly outstanding industry event, featuring a truly international conference program, superior networking, meaningful volunteer opportunities, and innovative interaction with the provider community. Register today at www.DRIconference.com!
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