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SELL IT
Sell It, Don't Tell It!

 

Join us for "Sell It, Don't Tell It: Selling Continuity to Management, Executives, and Elected Officials" - a workshop focused on gaining management buy-in.

 

This pre-conference workshop, featuring speaker Ted Brown of KETCHConsulting, will be offered on May 20, at The Roosevelt Hotel in New Orleans in conjunction with DRI2012: The Certified Professionals Conference.

 

What's it all about? Gaining management buy-in can be a challenge for the planning professional. The problem is most often in the presentation. Planners don't communicate the concept of continuity in a way to which executives and elected officials can relate; they don't sell it, they tell it. In this workshop, attendees will learn how to handle objections, reference sell, gather allies within your corporation or government entity, develop a BCP/COOP ROI with actual numbers, and use the Internet to increase BCP/COOP awareness in order to obtain executive support.

 

Attendees will leave this workshop with a BCP/COOP ROI formula that they can actually put to work! They'll also receive PowerPoint charts to use when addressing executives and elected officials responsible for HR, security, manufacturing, sales, marketing, finance, and IT. This workshop is open to all DRI 2012 conferees, and an additional registration fee of $395 applies.  Click here to register!

 

 

 

 KIRK PicWhat You Can Learn from Captain Kirk

  

A Facebook friend of mine -- who is an emergency manager in Florida and a really cool guy -- recently posted a few fun (and informative) links from Forbes. "Five Leadership Lessons From James T. Kirk" quotes Kirk as saying: "Risk is our business. That's what this starship is all about. That's why we're aboard her." The article encourages leaders to be a part of the team, saying "Whenever an interesting or challenging mission came up, Kirk was always willing to put himself in harm's way by joining the Away Team. With his boots on the ground, he was always able to make quick assessments of the situation, leading to superior results." And that's just one of the five lessons!

 

Two other must-read (and guaranteed to make you chuckle) article from Forbes are: "Five Leadership Lessons From Jean-Luc Picard" and "Five Leadership Mistakes Of The Galactic Empire." 

 

In the latter, succession planning is addressed: "As the events of the movie make clear, the deaths of the Emperor and Darth Vader pretty much eliminated any opportunity for succession. A galaxy-wide organization was defeated simply by taking out two key individuals. Despite his decades of scheming, Palpatine's organization barely lasted a day after he was gone.

 

Key Takeaway: Your organization needs to be structured so that talent is being developed on all levels of the organization, in order to ensure smooth functioning and ensure that it's easy for people to rise in the organization in the event that key individuals leave. Responsibility should be distributed on several fronts, so that chaos doesn't ensue if one person can't be reached. Realistic succession plans are vital to developing an enduring organization."


 

 


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Drive_header_01
Issue #8March 30, 2012 
Greetings!

This week's Drive is all about connecting.  DRI International connecting with you, you connecting with each other, and those connections - big and small - that shape and change our world. 

  

Don't miss this week's heartfelt "Clyde's Corner" for a first-hand account of rebuilding New Orleans that is truly touching.  Then discover how BCP and ERM are connected in this week's one-question survey results. Learn how you can connect with upper management by attending an exciting pre-conference course (info at right).  And please accept our invitation to connect in new and exciting ways (see below for details!).

 

Buffy Rojas

DRI International Director of Communications

brojas@drii.org

(610) 792-4802

 

Volunteer Day: Last Chance to Sign Up is TODAY! And Another Project Underway!

DEADLINE Pic

Today is the last chance to sign up for DRI Volunteer Day. It's already officially sold out but we wanted to give one last chance for volunteers to join us May 19 in New Orleans. So, we've worked with Habitat for Humanity and Second Harvest/Feeding America to add a few more spots. If you haven't signed up yet, do it now by calling us at (866) 542-3744.

 

If you miss out on our Volunteer Day, sponsored by DRI International and the DRI Foundation, there are still ways you can help the city while you're there. Check out  The St. Bernard Project (SBP), which won the CNN "Heroes"award a few years back. More about SBP below, but first, be sure to read this week's "Clyde's Corner" for a touching first-hand account of rebuilding New Orleans.

 

The St. Bernard Project (SBP) is an award-winning rebuilding, nonprofit organization whose mission is to remove physical, mental and emotional barriers for vulnerable families, senior citizens, and disabled residents who are struggling to recover from the devastation and trauma caused by Hurricane Katrina and the Oil Spill. With its innovative, vertically integrated construction system, SBP is poised to serve as a model for disaster rebuilding and affordable housing. With clients throughout the Greater New Orleans area, SBP reaches the communities most in need.

 

This Week's Survey: Defining Disaster Recovery 
HARD DRIVE  

Definitions can vary widely in our industry. In this week's survey we seek to understand how your organization defines this one: Disaster Recovery (DR).

 

Click here to answer this week's one-question survey on defining Disaster Recovery. It'll take about a minute for you to answer anonymously and we'll report the results in next week's issue, where you'll also be invited to join a social media-based discussion (on our LinkedIn) on both the topic and the findings.

 

If you'd like to suggest a survey question for an upcoming issue, contact DRI Director of Communications Buffy Rojas at brojas@drii.org.

 

Enterprise Risk Management Survey Results

SURVEY Pic  

In last week's one-question survey, we explored the relationship between enterprise risk management (ERM) and business continuity (BC) - two acronyms that together can spell success and security for your organization.

 

Complete results are available on our DRI International LinkedIn, where we invite you to join in a discussion on the topic. But here's one result to get you thinking: 37 percent of respondents reported that business continuity is a subset of risk management in their organizations, while only 4 percent said enterprise risk management is a subset of BCP.

 

Forums for Dialogue and Idea Exchange!

 TWEET Pic

There are exciting things going on at DRI International. We're building an online community full of certified professionals with a shared interest in business continuity to learn from industry experts and collaborate with peers daily.  

 

We invite you to join in our LinkedIn page and participate in weekly group discussions and dialogue amongst colleagues and peers.  We'd also like to encourage you all to check out our official Facebook and Twitter page

 

You'll receive updates on upcoming courses, industry events and be able to participate in active communication amongst business continuity professionals and colleagues.  

 

Could YOU Be A BCP Rock Star??!!

 CONCERT Pic

Ran across a blog post that got me thinking about a really cool career in business continuity and one that could (almost) make you a BCP rock star. The blog (which focuses on live entertainment and the law) talks about continuity and music festivals.

 

The blogger writes: "When a festival doesn't live up to audience expectations, or is cancelled, organizers are potentially losing thousands of future customers. Most recently, the company that promotes the Playground Weekender Festival in Australia announced it was $1.9 million in debt after cancelling its 2011 event due to poor weather."

 

Sounds like an opportunity for BCP professionals to me! Check out the rest of the blog for other examples and maybe give SXSW or ULTRA a call. Who know? You could have a new career as business continuity professional and jam band specialist!

 

Clyde's Corner: Every Little Thing Is Gonna Be Alright

 Randy Newman - Louisiana 1927

With only about seven weeks before DRI2012 kicks off in New Orleans, I can't think of much that I haven't told you about the town, the people, the food, the shopping, or the music that we haven't already touched on. So, today I'm taking you down a slightly different path.

 

When I first volunteered for Habitat for Humanity in New Orleans (the first spring after Katrina), I was taken by the unbending spirit of the people looking to return their town to normalcy. The homes impacted were being gutted and rebuilt slowly, but with determination and love. The restaurants were trying their hardest to serve the waiting patrons outside their doors - but with few servers, even fewer cooks and chefs - the task was tall indeed. As the city inched back with the first Jazz Fest eight months after the storm, people wanted to return to the city and its music. It was a difficult time indeed, but people wanted to shake loose of the anguish and ride the vision of hope. With so many lives lost, so many people who had left the city (perhaps forever), and so much to rebuild, many thought New Orleans had sung its last song.

 

But what the naysayers didn't know was that there were many people who knew differently...who knew of the strength and determination of the people. From common man to the stars and local heroes, each had a quiet confidence that things would be alright. Working on my first home in the Musicians Village in the Upper Ninth Ward, I was teamed with a bunch of guys from the music business in New York. They wanted to help the musicians of the city - those gutty, tough, blues and jazz performers who sing about real triumphs and tragedies - and they came to New Orleans with a determination to make a difference. We hauled rebar and pressure-treated lumber, and swung our hammers building the structural bases of homes. We framed the underside of some of the first houses in the Musicians Village. We, of strong spirit, and little construction knowledge were helping to get New Orleans music back on track.

 

We built homes by day, and went out to music clubs at night. We partied almost as hard as we worked and made many new friends as we did. And being a part of the first Musicians Village homes to rise from the rubble, we were happy and proud to be there. It was somewhat surreal working alongside the eventual home owners who had endured considerable hardship during Katrina and after. One woman that I met while taking shelter beneath the frame of an in-progress construction (they build the homes four to five feet off the ground level to allow for the next flood so we could scurry beneath with plenty of clearance) told me her story as storm clouds deluged the spirited volunteers. As the water seeped through the yet unfinished floor boards on the home, Mary told me of how she evacuated with her disabled brother and 85-year-old mother. First to Houston she went, and then to Birmingham, and later to three or four other cities - always with the hope of returning to her beloved New Orleans.

 

As she told me her story I realized just how much I didn't know about the hardships endured. And then she said, "After I got back to Birmingham again, that's when I found my two children." They had been separated for months and didn't know each other's fate. I listened intently as she matter-of-factly provided me with the details of her struggles. Tears rolled down my cheeks; she reached over and took my hand and said, "It's okay, baby, we are going to be alright now. I'm going to have a house now, and we'll be together again."

 

And that's the spirit of the people of New Orleans. In the many years that I have come back to New Orleans since Katrina I've heard many similar stories - people losing everything and pushing forward to rebuild and rejoin the community. In that first year back after Katrina, one evening after I cleaned up after a long dirty, hot, sweaty day at Habitat for Humanity, I ventured out to a small park to listen to some music. As I entered the park  Marcia Ball and band were singing the Randy Newman song "Louisiana 1927 (They're Trying to Wash Us Away)."   The crowd listened mesmerized by the words of the song written long before Katrina - and roared their approval at the end when all proudly realized it wasn't going to happen.

 

New Orleans and its people have spirit and determination. So do we. We will be working to speed their recovery because that's what business continuity professionals do. We work to ensure resiliency, and we can learn something about resiliency from the people of New Orleans.

 

All the best,

Clyde Berger

DRI International Foundation

Director of Volunteerism