Kevin Curtis, Besser Company President and CEO, and Louis Hébert, President/Owner of Automacad Inc. announced that the two companies have established a marketing agreement. The key element of the agreement lies in the representation of Automacad's Wet Cast production equipment by Besser Company's Sales Team around the globe. The compatibility between the two companies is enhanced by their shared values: delivering customer satisfaction through innovative products and responsive technical support.

Since entering the concrete products market in 2007 Automacad has earned a stellar reputation for providing high quality custom made innovative solutions for Dry Cast and Wet Cast products as well as for concrete packaging and other concrete related projects. Their industrialization team successfully focuses their multidisciplinary expertise to provide the industry access to a full range of innovative solutions. "We are very proud to partner with such a renowned company," says Louis Hébert, President/Owner of Automacad Inc.  

Wet cast product produced on Automacad equipment.

In mid-November Besser Sales Representatives received intensive training from Louis and Automacad's Sales Manager, Sandra Kapfer. The Sales Team is intrigued by the possibilities that Wet Cast provides for current producers of Dry Cast products who are looking to expand their product lines. "Wet Cast production utilizes the skill sets of our current producers so it fits well with the scope of their business. It offers the opportunity to expand their product lines with aesthetically pleasing, high margin units," shared John Reedy, Besser Director of Sales - Americas, he continued, "It's exciting to have a new product line to share, especially that is made to the same high quality standards as Besser."