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Summerfest Chief Marketing Officer John Boler Delivers Keynote Address
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 | | John Boler |
Boller will provide an overview on "Operating and Evolving Summerfest, "The World's Largest Music Festival", which will address Summerfest's Business Model, Apating to Customer Preferences, Instituting Operational Changes, Reinvesting in Quality and keeping Summerfest World-Class and Relevant.
Mr. Boler was hired by MWF's CEO in April of 2005 and brings over 25 years of experience and leadership in marketing communications and national event and entertainment marketing expertise to the organization.
As CMO of Summerfest "The World's Largest Music Festival", Mr. Boler is responsible for leading the company's marketing and sales strategy and managing an internal and external resources to achieve the organization's goals. Overseeing corporate sales, including 80 sponsorships and over 900 Business Group Sales accounts, seat licensing programs and vendor relationships, Mr. Boler's department generates and manages over $8 million in sponsorship revenue and directs $7 million in promotion with $1.5 million in paid consumer advertising and public relations plans annually.
Throughout his eight year tenure at MWF, Mr. Boler helped direct approximately $60 million in redevelopment projects at Henry Maier Festival Park, including the BMO Harris Pavilion, Harley-Davidson Roadhouse and Miller Lite Oasis. He developed Summerfest's social media channels, communicating regularly with over 200,000 fans and increased Summerfest.com's web traffic from 800,000 unique visitors in 2005 to now nearly 4.4 million, originating from over 185 countries annually.
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International Speaker Terry Watson Headlines the Conference
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 | | Terry Watson |
Do you need a little clarity? The difference between good and great often lies in subtle unconscious things we do to sabotage ourselves. Many times awareness is curative. In this high energy, informational, motivational session, Terry will explain and demonstrate the simple things you must do TODAY to be who you know you are. You will learn why you should never let perfect get in the way of better. Expect to laugh, expect to ponder, and expect to be moved!
Terry has had the wonderful opportunity to address thousands of executives and REALTORŪ members over the years through frequent speaking engagements and teaching sessions held at the NATIONAL ASSOCIATION OF REALTORSŪ Annual Convention and Exposition, and the Midyear Business Meetings. He has also worked with audiences abroad in Mexico and South America. |
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The Country Springs has reserved a limited number of guest rooms starting at $105 per night. Contact the Country Springs at 1-800-247-6640 and ask for the WMBA rate.
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