April 2014 Issue
"If you think you can do it, or think you can't do it. You're right." 

- Henry Ford
In This Issue
News and Events
All About Mother's Day
Flowers for Mom
From the desk of...
Variety Guide is available Online
Pictures of the Month
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News and Events

NEW Rio Roses YouTube Video Series - LivRio


Rio Roses recently launched a new YouTube video series called LivRio. This weekly video series provides viewers with marketing and floral industry tips, product information, as well as fun videos from the people at Rio. Be on the lookout for new LivRio videos every week, and check out our latest videos here:



DWF Albuquerque - Prom and Wedding Show


On April 26 and 27, DWF Albuquerque hosted a Prom and Wedding Show for their retail florists and event planners. Cara Gardner attended the show on behalf of Rio Roses, and Rio was the only floral vendor in attendance. The show included a display of Rio flowers, presentations by designers, and food! Over 100 people attended the two day event. 

All About Mother's Day

Rio Roses - Delphi
Mother's Day is right around the corner - Sunday, May 11 to be exact - and people everywhere are putting thought into flowers, cards and gifts for their mothers, but not much thought is put into the origin of the holiday itself.

According to Hallmark, Mother's Day began in the early 1900's as a memorial for Anna Javis's deceased mother who was an activist and provided medical care to soldiers during the Civil War. On May 10, 1908, Javis handed out 500 white carnations at a ceremony in honor of her mother. 

The campaign for an official Mother's Day began in West Virginia with many proclamations and the creation of the Mother's Day International Association Inc. to rally on behalf of a nation-wide Mother's Day. In 1910, West Virginia was the first state to officially make Mother's Day into a holiday. Soon after, in 1914, Woodrow Wilson made Mother's Day official.  

Legend says the holiday became commercialized as early as 1920, which means florists have been providing beautiful floral arrangements for Mother's Day for almost 100 years. Over the years, the holiday has changed from celebrating "traditional" women's roles in the home, to celebrating all types of moms, including grandmothers and great-grandmothers.  


One things is for sure... "We still love Mom, and one day every Spring we pause to remind her of that"



See the original article here

Great Flowers for the Holiday! 

Check out Rio's amazing selection of flowers for Mother's Day!


From the desk of...
 Oscar Fernandez, Director of Wholesale Sales

Do You Have a Plan?


We work in the most wonderful industry known to man. So why is it that we continue to focus on everything we feel is wrong within the flower industry, rather than focusing on what is right and making it better? Sometimes we forget that we all promote a beautiful product that brings smiles to many people every day. The future is very bright in the floral industry, we have opportunities that have not been tapped, now more than ever we need to plan our future, so that we can secure it.


Are you content with the status quo? Have you defined your company's core competencies? What is your plan? If you have a plan, have you communicated it to everyone in your organization? Make a plan, strategize and have fun doing do it.


Think of your business plan as a vacation. When we book a vacation we make sure to put a good plan in place so that we know what we want to do and when we want to do it. Why is our future planning in business any different? Having a plan in place and a way to measure the results of the plan will keep you on track to a successful future.


Think about this, there will always be a market for flowers. It's not as if we are all trying to promote a product that no one uses. Have the dynamics of the business changed? Absolutely. The one constant that has remained, and will always be true, is that if you provide your customers with excellent quality product, exceptional service and innovation, there will always be a place for you in the flower industry.


The Rio Rose Variety Guide is ONLINE!

Have you seen the latest Rio Roses Variety Guide?


You can access our Rio Roses Variety Guide online at any time. Please visit our BRAND NEW website at www.RioRoses.com and click on "The Hive" tab and then on the "Savvy Retailers Club" page. You will find the link under the Rio Roses Variety Guide 2013-2014 section. 


You can also view our Variety Guide by clicking here! Please feel free to view, download or share!




Pictures of the Month 
Rio Roses's Steve Steinberg attended the Shreveport Flower Market's 50th year anniversary celebration. Congratulations on 50 amazing years!
 Top left photo: Bill Hines, Rex Hines and Bear