March 2014 Issue
"If you do the things you need to do, when you need to do them, then one day, you can do the things you want to do, when you want to do them." 
-- Unknown
In This Issue
Rio Announcement
News and Events
Specialty Flowers
Social Media and the Floral Industry
Spring 2014 Color Report
Variety Guide is available Online
Picture of the Month
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Rio Roses Exciting Announcement!


Keep an eye out for an exciting new program coming to Rio!


 Rio Roses News and Events

Shreveport Flower Market 50th Anniversary


On April 1, Shreveport Flower Market is hosting its 50th anniversary show. Steve Steinberg will be representing Rio at the show and would like to congratulate Shreveport Flower Market on 50 successful years! 

World Floral Expo 2014


Last week, Rio Roses attended the World Floral Expo in Chicago, IL. This event hosted over 80 floral suppliers/growers and breeders from all over the world. The show provided an open venue for breeders, suppliers and growers to present their newest varieties and products to wholesalers and retailers throughout the country.   

Great Specialty Flowers for Spring! 

Check out Rio's amazing selection of unique Specialty Flowers for Spring!


The Floral Industry and Social Media

 How the Floral Industry uses Social Media
Prince & Prince, Inc. recently conducted a study on social media in the floral industry and released a 25-page report on the findings.  The amount of social media options available to the public are endless; everything from Facebook, Twitter, YouTube, Tumblr, Pinterest, Google +, and so many more.  So, what does that mean for the floral industry? 
Prince & Prince, Inc. studied the effects of social media, email promotion, and "open houses" on florist business.  The report found that social media is extremely effective for larger-sized shops (annual sales more than $500,000); however, smaller shops (annual sales of $250,000 or less) benefit more from email promotions. 
This study also found that the majority of florists who use social media are under 35 years old.  Although people assume that the older generation can't or won't get involved in social media, the benefits can be great. Many floral shops are recruiting the younger staff members to run the social media side of the business, with great success. 
If you don't think this study applies to your flower shop or wholesaler - you can study the effect of social media on an individual level.  Survey customers and ask how they heard about the shop, ask if they follow on any variety of social media outlets, etc.  Also, measures sales before and after a social media outlet is introduced and compare.  
Even if the benefit starts small, the potential is great, and some growth is better than no growth.
See the full report here

Spring 2014 Color Report by the Pantone Corporation
Designers take a modern twist on the traditional for spring 2014 by pairing soft pastels with vivid brights to create a colorful equilibrium. Inspired by a mixture of blooming flowers, travels abroad and strong, confident women,

designers use color to refresh, revive and defy conventional wisdom.


"This season, consumers are looking for a state of thoughtful, emotional and artistic equilibrium," said Leatrice Eiseman, executive director of the Pantone Color Institute®. "While this need for stability is reflected in the composition of the palette, the inherent versatility of the individual colors allows for experimentation with new looks and color combinations."


Three very adaptable pastels sit on one end of the palette, and, because we are so accustomed to seeing them as nature's background, they can be creatively combined with any other color in the spectrum. Placid Blue, like a picture-perfect, tranquil and reassuring sky, induces a sense of peaceful calmness, while Violet Tulip, a romantic, vintage purple, evokes wistful nostalgia. Similar to the verdant shade of springtime foliage, Hemlock, a summery, ornamental green, provides a decorative touch that's very different from the greens of recent seasons. Pair any of these versatile pastels with a bolder hue for an au courant look.


Sand, a lightly toasted and amiable neutral, conjures images of the beach and the carefree days of summer. Try pairing Sand with Hemlock for perfect, natural balance. Paloma serves as a quintessential neutral, interesting enough to be worn alone or combined with any color for sophisticated poise.


Cayenne, a high-pitched red, adds a dash of spicy heat to neutrals, and heightens the excitement when mixed with Freesia, a blazing yellow that is sure to illuminate wardrobes this season. A tropical, floral-inspired shade, Freesia's warmth and energy help set the stage for Celosia Orange, an optimistic, spontaneous hue. Pair Celosia Orange with Violet Tulip for a captivating vision, much like the setting summer sun.


The palette is brought full circle with Radiant Orchid, a bold counterpart to Violet Tulip, and Dazzling Blue,a scintillating, polar opposite to Placid Blue. Surprisingly, these strong, vibrant colors also pair well across the palette: They are perfect companions to pastels, and add confidence and vivacity when mixed with other bold colors.


For more than 20 years, Pantone, the global authority on color, has surveyed the designers of New York Fashion Week and beyond to bring you the season's most important color trends. This report previews the most prominent hues for spring 2014.


To see the original article, click here

The Rio Rose Variety Guide is ONLINE!

Have you seen the latest Rio Roses Variety Guide?


You can access our Rio Roses Variety Guide online at any time. Please visit our BRAND NEW website at and click on "The Hive" tab and then on the "Savvy Retailers Club" page. You will find the link under the Rio Roses Variety Guide 2013-2014 section. 


You can also view our Variety Guide by clicking here! Please feel free to view, download or share!




Pictures of the Month 
Rio presents flowers at the Nordlie Spring Training show in Detroit.