This February is a classic example of why I love the floral business so much, and why we should all be extremely grateful for one another. The weather conditions this winter started ugly and stayed ugly all the way through the big Valentine's Day shipping window. Cities were shut down; Wholesalers stopped delivering for fear the icy roads would create havoc and accidents costing lots of dollars and possible injuries. Retailers double and triple wrapped each arrangement to prevent against freezing in the cold. It was an industry pulling together to make Valentine's Day happen in the face of adversity and the deadliest winter in decades.

Equiflor is an independent U.S. company just like our wholesalers and their retailer customers, but when push came to shove, everyone pulled together and acted as one. The chain of distribution shined greatly on all of us. Each partner in the distribution process assessed what had to be done so their part was not the weak link.  Isn't that the way it should be all the time? I feel extremely fortunate that I stumbled into this industry back in 1980 and never left. We are surrounded by dedicated, hardworking, creative, enthusiastic people who make it happen no matter what the challenges. Maybe it is the challenges that help us all be at the top of our game, either way, we are blessed to be your partner, grateful for the faith instilled in us to fill your delicate flower orders and eager to learn more so we are better equipped and able to continue to be your partner well into the future. Flower buyers have more options today than ever before on where to purchase fresh cut flowers - we know that, you know that - but it's the partnering through the chain that makes each and every one of us stronger.

We are blessed to be your partner, and we thank you for making Valentine's Day 2014 "happen" in the worst winter in decades! 

We thank you