February 2014 Issue
"Nothing is impossible, the word itself says 'I'm possible'!" 
--Audrey Hepburn 
In This Issue
News and Events
Rio Roses in the community
Just in time for Women's Day
All About Women's Day
From the Desk of...
Variety Guide is available Online
Pictures of the Month
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 Rio Roses News and Events

Nordlie Dayton Spring Show


On March 12th, Nordlie Inc. in Dayton is hosting its annual "Spring Super Design and Vendor Gala". This show is an opportunity for Rio to meet with Nordlie employees and customers face-to-face and take advantage of mutual expertise. This is also an excellent opportunity for Rio to update Nordlie on new products and increase sales on both ends. Ryan Marrero is representing Rio Roses in Dayton. 

Nordlie Detroit Spring Show

Nordlie Inc. in Detroit, Michigan is also hosting its annual Spring Training Vendor show on March 15th and 16th.  Steve Steinberg will be present at the show. Nordlie Spring Training is an event in which the Nordlie chains invite selected vendors to showcase new and innovative products to their retailers heading into the Spring season.

DWF Kansas City show

On March 25th, Heather Rogers will visit DWF in Kansas City, Missouri to represent Rio at their annual show. Thank you DWF for having us!

Jerome Raska to present at Tennessee Florist Supply

On March 26th, Susan Mesa will visit TFS in Roanoke, Virginia with designer Jerome Raska.  Jerome is showing the wholesaler and retailers new ways to design floral arrangements. Rio Roses is the only floral distributor presenting at this show. Thank you TFS!

Rio Roses in the community!

Rio Roses supported a fundraising event by W.A.C.A (Westminster Against the Cruelty to Animals) a local school in Miami which organized a "dog wash" to raise money for a local animal shelter called Paws4You Rescue. Rio Roses provided roses to all the customers at the dog wash and volunteered at this great event! 


Great products for Women's Day!

Check out our great selection of Rio Roses and other high quality Rio Specialty cut flowers just in time to celebrate the important women in your life!


All About Women's Day
            International Women's Day is March 8!
Do you know a woman - mother, sister, friend, teacher, coworker - who deserves special recognition?  Women's Day is a day to celebrate and appreciate those important women in your life. Women's Day is an official holiday in 27 countries and is recognized in over 100 nations worldwide. Join the movement and give flowers to the special women in your life!

According to the International Women's Day official website, "International Women's Day has been observed since the early 1900's. Women's oppression and inequality was spurring women to become more vocal and active in campaigning for a change. In accordance with a declaration by the Socialist Party of America, the first National Woman's Day (NWD) was observed across the United States on February 28, 1909. Women continued to celebrate NWD on the last Sunday of February until 1913." 
Over the years, Women's Day has moved from a celebration of women on a personal level to a celebration of women's rights, women's accomplishments and women's culture on a global level. 

Women are taking over the world... Let's celebrate!
Visit the official Women's Day website by clicking here

From the Desk of...
Raul Marrero
Sr. Vice President/Partner
Equiflor Corp.  

We are Grateful to be your Partner

This February is a classic example of why I love the floral business so much, and why we should all be extremely grateful for one another. The weather conditions this winter started ugly and stayed ugly all the way through the big Valentine's Day shipping window. Cities were shut down; Wholesalers stopped delivering for fear the icy roads would create havoc and accidents costing lots of dollars and possible injuries. Retailers double and triple wrapped each arrangement to prevent against freezing in the cold. It was an industry pulling together to make Valentine's Day happen in the face of adversity and the deadliest winter in decades.


Equiflor is an independent U.S. company just like our wholesalers and their retailer customers, but when push came to shove, everyone pulled together and acted as one. The chain of distribution shined greatly on all of us. Each partner in the distribution process assessed what had to be done so their part was not the weak link.  Isn't that the way it should be all the time? I feel extremely fortunate that I stumbled into this industry back in 1980 and never left. We are surrounded by dedicated, hardworking, creative, enthusiastic people who make it happen no matter what the challenges. Maybe it is the challenges that help us all be at the top of our game, either way, we are blessed to be your partner, grateful for the faith instilled in us to fill your delicate flower orders and eager to learn more so we are better equipped and able to continue to be your partner well into the future. Flower buyers have more options today than ever before on where to purchase fresh cut flowers - we know that, you know that - but it's the partnering through the chain that makes each and every one of us stronger.


We are blessed to be your partner, and we thank you for making Valentine's Day 2014 "happen" in the worst winter in decades! 


We thank you


The Rio Rose Variety Guide is ONLINE!

Have you seen the latest Rio Roses Variety Guide?


You can access our Rio Roses Variety Guide online at any time. Please visit our BRAND NEW website at www.RioRoses.com and click on "The Hive" tab and then on the "Savvy Retailers Club" page. You will find the link under the Rio Roses Variety Guide 2013-2014 section. 


You can also view our Variety Guide by clicking here! Please feel free to view, download or share!




Picture of the Month 
 Rio Roses celebrates the end of an amazing Valentine's Day season!